We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of...
Continue Reading A Poor PPC Account Structure Will Make Your Campaign Suffer
Establishing a good relationship with your Google and Yahoo representative is essential in the overall success of your PPC campaigns. Why you may ask? I have a cordial relationship with all of my reps at Google AdWords and Yahoo. I...
Continue Reading How I Get Special Treatment from My Google and Yahoo reps. And How you Can Too…
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account. The problem: The advertiser...
Continue Reading Don’t Make This Mistake When Opening A New PPC Account!
Today I’d like to share with you some tactics that I’ve used personally to help turn one of my pay-per-click accounts around from generating 19 leads per month to 95 leads per month in a short period of time! Tip...
Continue Reading From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
Whenever the PPC Hero team attends a webinar or an actual real-life seminar, listens to a podcast, or reads a case study/white paper, we like to share a summary of what we’ve learned, a critique on the information provided, and...
Continue Reading A Quick Review & Expansion on “Best Paid Search Practices”
We are at the beginning of the month and you are setting your pay-per-click goals – or at least you should be! This may seem rudimentary but you need to make sure that from month-to-month you have core objectives and...
Continue Reading Have You Set Your PPC Goals for the Month? Do It Now!
These days you can read about Pay-Per-Click strategies all over the web. There is much talk about what to do and what not to do. While certain strategies may work for some, they may not work for others. What’s important...
Continue Reading 5 Pay-Per-Click Myths You Shouldn’t Believe
Now that you’ve completed your keyword research it’s time to put all of your hard work together into one very relevant and targeted pay-per-click account. As the last post in our series on keyword research, one must know that great...
I was reading an article about sharks and it got me thinking about PPC management. Sure, most people’s brains may not make that leap, but that’s the way I roll. Sharks have been around for approximately 450 million years. Their...
It’s the end of the month, your budget is running low. You still need additional traffic and conversions to make March your best month yet. Use these five tips below to help boost your PPC campaigns for that last minute...
Continue Reading Use these 5 Tips to Increase Last Minute Traffic, Conversions & Sales!
One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly,...
Continue Reading Learn the Basics of Testing Ad Copy: A PPC Primer
In the PPC world, you will run into a lot of tips on how to improve or grow your accounts. Something we find is missing are real case studies; Discussing what the problem was, how you found the problem and...
Continue Reading What We Did to Make it Work: 3 Account Management Achievements in 2007
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