December 4, 2007 By John
When you’re first starting out in pay-per-click advertising, there is a tremendous learning curve. You have to discover the inner workings of 3 (sometimes more) different PPC advertising platforms. There is the trial and error of figuring out which tools...
Continue Reading Quick Fixes to Some of PPC’s Most Common Problems: Part One
November 20, 2007 By Amber
It’s natural to be afraid of something you don’t understand. Fear can create distrust, and this can lead to griping and blaming the “problem” and not focusing on the solution. I see this when I read Graywolf’s article “Google Adwords...
November 9, 2007 By Joe
When you load new keywords into your campaign, what is your initial bidding strategy? There has been some recent discussion on the best practices for setting bids on brand new keywords and I thought I’d throw in my two cents....
Continue Reading How To Launch a New Keyword: Hit the Ground Running!
November 7, 2007 By Amber
Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons....
October 22, 2007 By John
When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other – effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would...
Continue Reading See How Easily You Can Improve Your PPC Performance
October 11, 2007 By Amber
Below I’ve listed 25 possible reasons why your PPC campaigns may be failing, or at least hurting. While some are light hearted, some are to be taken seriously. I’ve included links to blog posts from PPC Hero as well as...
Continue Reading 25 Possible Reasons Why Your PPC Campaigns are Failing
September 28, 2007 By Joe
Since the launch of Panama, Yahoo has instituted a new metric within its interface and reporting functions: assists. YSM’s help section lacks a definition of this term so I will clear the air on what an assist is and how...
September 26, 2007 By Amber
According to an article written in Newsweek called, Hi-Tech’s New Day, 75 percent of Americans use the Internet and spend an average three hours a day online. So why is it advertisers and marketers feel they have to dumb down...
Continue Reading Read this Post Today! The Power of the Call to Action.
August 15, 2007 By Joe
I have a few questions to pose to you: How often do you hit your PPC budget before the end of the month? If so, how far in advance have you hit your budget: a day, perhaps two, maybe three?...
Continue Reading How To Dominate The Last 2 Days of the Month
August 2, 2007 By John
This is the third and final post in my series on important settings to check when setting up accounts in the “big three” PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into...
Continue Reading 4 Most Important Settings to Check in Your Microsoft adCenter Account
July 31, 2007 By Amber
There are two different ways one can pay for clicks in AdWords when setting up an account. One is to pre-pay and the other is to post-pay. But which is better? Here are their definitions: Post-pay allows you to pay...
Continue Reading Don’t Let Your Google AdWords Ads Get Turned Off…
June 27, 2007 By Amber
Whether your goals are to drive sales, leads or sign-ups, increasing traffic to your site is one action you can take to get closer to your goals. Below I’ve described six ways I was able to increase traffic for my...
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