This week we’ve been walking many miles in our customer’s searching shoes. We have learned how to write ads that answer your customer’s questions; how to anticipate when your customers will be searching for your services; how to discover new keywords using reports and analytics; and how to use general terms to generate brand awareness. We have one more mile to …

This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within a campaign or goals we wanted to attain. We will discuss the strategy and the outcome (positive or negative).

Client: Indian Math Online (IMO) is an online tutoring system that helps students with their math …