One of the tactics of paid search management that can be extremely tricky is bid and budget management. How much should you bid per keyword? How much is too much? How much is too little? How does my bidding strategy and budget management affect my performance? The answers to these questions are unique for every advertiser. The PPC Hero team provides some great insight into these difficult topics in order to help you create a winning strategy!
That’s right, changing your bids isn’t something you want to spend a lot of time on, and if your goal is to reach a certain CPA (or CPL, CPS, CPO, etc.) it doesn’t have to take you much more than a couple of minutes, even for large accounts.
But before giving you the theory and step by step instructions, there are a few things we should agree on about the kind of bid management we’re going to do:
 |
Read Full Article | |  |
6 Comments | |  |
Working with an unlimited budget would be wonderful, but since that isn’t the case for anyone I know, I thought I’d share 10 things that we look at when an account is projected to be over budget at the end of the month. By managing your budget throughout the month you’ll be able to stay on top of your spend, and hopefully you won’t be in a situation where you have to completely pause your account.
As you go through the …
The Issue:
The keyword report from the interface gives you the average CPC, not your max CPC, and the desktop tool doesn’t show you the Key Performance Indicators (KPIs) that you will want to see to base your decisions on, like average position and click-through rate.
A Solution:
I’ve always been a big fan of using excel to help make tasks as “automatic” as possible, so I wanted to share the following process for combining the interface report with the desktop tool to …
Hanapin Marketing is hiring three search engine marketing (SEO + PPC) specialists! We’re the publishers of PPC Hero and SEO Boy and are an award-winning and fast-growing search engine marketing company located in Bloomington, Indiana. You’ll work with clients on both search engine optimization and pay per click advertising, helping drive strategy and day-to-day management. We have a comprehensive and intensive 12-week training …
A few weeks back one of my clients performed a search for one of his keywords and it didn’t come up in Google search. So of course I review the keyword in the AdWords interface by checking on the ad diagnostic tool and saw that the keyword was not showing due to a low keyword bid and that it wasn’t on page 1 of the Google results pages.
I had a few co-workers here in the office search for the same …
When you are in the process of building a pay-per-click advertising campaign, one of the least enjoyable but most important things to consider is your budget. How, in fact, do you intend to spend your (or your clients’) money?
The answer, as always: It depends. Are you a veteran online who is trying to drive a specific part of the business? Or are you a first-timer trying to find out what exactly happens in this untapped advertising medium? Do you have …
Bid management –adjusting keyword-level bids in an effort to land in a certain region of the search results – is monotonous, inefficient, and (perhaps) better handled by machines. That said, it is also a crucial tactic that can be used to improve a mature campaign.
Though my colleague mentions it as a crucial weekly task (on Tuesdays), all too often, I see bid editing and bid maintenance as an ignored annoyance by less-devoted PPC practitioners. However, with proper execution and …
This will admittedly be a short post. But I find it incredibly odd how Yahoo! has programmed their minimum bid system. In lieu of dynamically updating accounts that need attention on an as-needed basis – instead, Yahoo! rolls out massive updates to everyone at once.
For a bit of perspective, with Google, your Quality Score and first-page bidding system is a living breathing thing. When a keyword drops below a certain …
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!
The hardest part of every advertising campaign is determining how much to spend. There are numerous variables to work with like …
Demographic targeting is a relatively new feature for Google. It’s the process of targeting your PPC ads and keywords to a specific age range and gender type. The purpose of demographic targeting is to really drill down on your target audience by writing extremely specific ads to a very specific audience, which in theory will help qualify your traffic and ultimately increase conversions. It also helps you prevent spending money on users who do not fit in your target …
 |
 |
|
|
|
 |
Site Navigation |
Connect |
|
