Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find... Read More »

Here's what you need to know about Facebook's mandatory move away from ad set budgets to campaign budgets. The change will take place as early as Feb 2020. Read More »

By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward. Read More »

The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some... Read More »

Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed. Read More »

If you are looking for a better PPC budget pacing method, follow this step-by-step guide to create your own custom tool.  Read More »

In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing plan - as well as... Read More »