This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change.
Why We Track Conversions And How To Implement
When setting up a PPC account one of the first things you should consider is how to determine account success. Conversion tracking is the first step.
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Now Available: Bid Optimization For High Valued Conversions
AdWords now allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.
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Account Structure: The Backbone of PPC Success
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...
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Write Better Ads For Your Mobile Audience
Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.
Google AdWords Introduces Website Call Conversions
Conversion tracking when someone calls from a website after clicking an ad has seemed to be an issue for a lot of advertisers. This issue should occur no more.
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Why Do We Test PPC Ads?
Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.
The Real Impact of AdWords Close Variant Changes
A look at data from existing accounts on how close variants affect performance. Check out the findings for eCommerce and lead gen performance on PPC Hero.
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Starting in September Google will Require Close Variant Matching
Google announced on Thursday that beginning in late September, the option to utilize close variant matching will no longer be available, and all campaigns will be opted in.
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Ace the Google AdWords Advanced Display Exam
Whether you’re a first timer or returning now that your 12 month window of freedom has expired, I’ve provided a walk-thru to pass the Advanced Display exam.
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Quality vs. Quantity of PPC Conversions: A Case Study
I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.
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Morning Clicks: Bing Opportunites Tool Upgraded, AdWords Puts Focus on Shopping Campaigns
The new and improved look for Bing Ads came with updates to the opportunities tab, ad scheduling is now available on Facebook.
