There are always lots of exciting things going on at Hanapin Marketing. This section of PPC Hero highlights special Hanapin Marketing (sponsor and owner of PPC Hero) news worthy events – such as awards we’ve won, cool things we’re doing and even announcements for open positions and internships
This is the first post of a series called “why to trust a (insert stereotype) with your PPC account.” It’s the brainchild of Amy Hoffman, one of Hanapin’s Account Supervisors and our first profile!
Let me first give you a bit of background:
In March, we wrote a series called “Behind the Curtain: Uncovering Amazing Search Marketers.” Its focus was on Hanapin’s job interview process and how we use that to find great employees for …
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I’ve switched from movies to sports and now to Westerns, and I think this month’s quotation is pretty apropos. We’re now at the 120-day mark of our blog re-investment and things keep moving right along! Comparing the previous 120 days to the same time frame before that, we’re now up 23% and 32% in visits and pageviews, respectively! Last month, we were at 19% and 25%, so we’re making huge strides. The Hanapin team is really knocking …
That’s a quotation from Michael Jordan. Each month, I’ve titled my ‘Letter from the CEO’ post with a movie quotation, but this month I thought one about teamwork was most appropriate. The main reason is because I’m so proud of the Hanapin team.
Since March, when we started the reinvestment in our blogs, the team has really focused their efforts, and it’s paying off in spades. We’re engaging our readers more by getting topic suggestions from them and holding …
Hanapin – the publisher of PPC Hero – has two open positions, and we’re looking for the best and the brightest to join our world-class team!
For the Director of Sales, the ideal candidate has 2+ years sales experience and a track record of customer and revenue growth. Background in B2B and any industry related to paid search is a plus!
For the Marketing Specialist, the ideal candidate has 3-5 years of experience in marketing. The primary expertise we’re …
It’s been two months since increasing our investment in our blogs, and we’re already seeing big dividends! Page views and visits are up 10% each on PPC Hero and SEO Boy. Bounce rates on both have decreased 2% and average time on site is up 8% and 4%, respectively. Big, big congrats to our team at Hanapin for doing such an outstanding job, and kudos to Bethany Bey and Abby Henry who led the charge! Here’s …
Yeah, I realize that’s not the actual quotation from Empire Strikes Back, but I really wanted to continue the movie quotation theme from last month’s Letter from the CEO, and this one is perfectly applicable!
In March, I wrote that Hanapin is increasing the investment in our blogs. They’re a great source of pride for us, we have a lot of fun with them, and they generate quite a few leads and business too! To that end, …
If you’ve been following our series this week—Behind the Curtain: Uncovering Amazing Search Marketers—you’ve read about each stage of our detailed hiring process. If you haven’t been following, you can check out each part of our series:
And today is Part 5: The Wrap-up! We know that every company’s hiring process is different …
To do our blogs right–grow our monthly visitors, add to our daily subscribers, increase our rankings, and write quality articles that help great search marketers–requires a big investment. It’s one that we’ve made for the past few years, and one that we’re doubling down on starting this month!
(On a side note, please, please, please tell me you know the movie reference to the title of this post. 
)
This post is from me–the president and CEO of Hanapin Marketing–and it …
Hang out with people who understand the web, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for talented people who love search engine marketing. Applications are due Monday, January 17, 2011 by 5 p.m.– so get started on that cover letter!
The ideal candidate…
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It is an exciting time of change at Hanapin Marketing. We are getting ready to move into a bigger facility, we have a new sister company Tingian Ventures in development and a couple of our loyal team members have moved on to babies (congratulations, Amber!), marriage and graduate school.
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