PPC News Round Up

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.

PPC News Roundup for 12/18/2009

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Properly organizing keywords in your PPC campaigns is crucial to success.  Search Engine Land’s Josh Dreller interviewed WordStream’s Larry Kim to understand best practices in keyword grouping and some new keyword research tools that PPC managers can use. Believe it or not, it is time to start preparing for post-holiday optimizations in your pay-per-click campaign. Check out the AdCenter Blog…

PPC News Roundup for 12/11/2009

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With so many new features coming out in online marketing these days, it is easy to lost sight of the small things that can impact your PPC account. Inspired by an SES Chicago panel, Kevin Lee has posted the top 10 oversights in base search best practices. Don’t forget to take advantage of all the free tools that are out…

PPC News Roundup for 12/4/2009

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If you haven’t already- please, take a moment to fill out our readership survey! We’re looking to better understand our readers so we can specialize content to what you want…and we can’t do that without your help. It’s a win-win: we all get better content, and you’ll have a chance to win a free landing page review by the PPC…

PPC News Roundup for 11/20/2009

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Have you heard of the Google Content Network Blast?  The blast apparently serves up an advertiser’s ad on several of Google’s CN sites over a shorter time frame, geographic region, audience segment or high traffic sites. These blasts can deliver 100 million impressions over a 24 – 48 hour time period. See how you can sign up for one today.…

PPC News Roundup for 11/13/2009

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Search Engine Land takes a look at the advanced segments feature in Google Analytics. The example compares short & long keywords to show how the advanced tool can be used to analyze keyword data more efficiently. Never hurts to learn a little bit more about Analytics... The next installment in the SEM Beginner Series explains the use of dynamic text…

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