PPC News Round Up

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.


PPC News Roundup for June 18, 2008

What’s the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn’t know where they’re headed with the PPA model but they’re not sending out any invitations to be a …

PPC News Roundup for June 12, 2008

If you run PPC campaigns that target markets around the world, this post is a must read. Kerstin Baker-Ash does a great job of summarizing tactics, pitfalls and the subtleties of language barriers. Have you used the AdWords Preview Tool? …

PPC News Roundup for May 29, 2009

Ever think about the future of search marketing in a social web world? Kerstin Baker-Ash has written an intriguing article discussing current pitfalls in utilizing paid advertising on social networks. While the current advertising situation isn’t the greatest, she’s optimistic …

PPC News Roundup for May 22, 2008

Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from ‘Inside the Marketing Mind’ that goes in depth about what the quality score is, and how you can improve it within your …

PPC News Roundup for May 13, 2008

“You just launched your PPC campaign, now what?”, says Shimon Sandler. Shimon gives excellent ideas for a post launch PPC process. We use some of these ideas here at Hanapin Marketing and they truly enhance the quality of our PPC …

Blog News Roundup for May 7, 2008

Need to project how your PPC campaigns are performing? Try KoMarketing new PPC calculator tool available for download. It’s an excel document that allows you to enter values for various metrics within your PPC campaign and it will help you …

PPC News Roundup for April 30, 2008

Having problems lowering your PPC bounce rate? Traffic.com says to take a look at your homepage and landing pages one more time. If you have an annoying splash page that people have to find their way out of or if …

PPC News Roundup for April 23, 2008

Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven’t discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site? …

PPC News Roundup for April 16, 2008

Can your landing page copy have too much urgency? Can you scare unqualified traffic with urgent calls-to-action? According to an article posted at PPC-Advice, this very well could be the case. Their hypothesis is that your audience may not be …

PPC News Roundup for April 9, 2008

The future of advertising will soon arrive (in Q3, 2008)! At least according to Yahoo. Recently, Yahoo announced AMP, a new advertising platform that will revolutionize my life and yours (according to Yahoo). Right now, the video they have posted …