PPC News Round Up

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.

PPC News Roundup for 2/5/2010

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There are some great benefits to the content network like lower click costs, and a large audience base, but like any campaign you need to make sure expanding past search will help you meet your business objectives. Once you’ve done that, it will be easy to get started if you follow this step-by-step guide from PPC Blog. In his post…
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PPC News Roundup for 1/29/2010

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Are you managing a business-to-business PPC client? Search Engine Land has a post this week on 6 common mistakes in B2B PPC advertising. Some of the mistakes listed include: using too many industry acronyms (not everyone knows what you’re talking about), not bidding on branding terms, and thinking Google is king. Users quickly judge your brand when they reach your…
Search Ads Dog PPC Hero

PPC News Roundup for 1/22/2010

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You maybe determined to give your PPC accounts a makeover this year, but remember to optimize PPC accounts gradually.  Melissa Mackey from Search Engine Watch discusses why drastic changes can end up hurting your account and some ways to achieve long-term results. With 350 millions users, Facebook is hard to ignore – even for PPC. This post on Search Engine…
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PPC News Roundup for 1/15/2010

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The lives of Yahoo PPC advertisers just got a little easier! Yahoo announced that they are launching a feature that lets you import campaign data from Google AdWords. Here’s a great tutorial on what types of Google Analytics reports you can run to help better manage your PPC campaigns. There are lots of new features on Google Analytics, but it…
Search Ads Bag PPC Hero

PPC News Roundup for 1/8/2010

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Google is definitely reaching new heights with their mobile ventures. Search Engine Land reported this week that Google is to introduce Click-to-Call (billing) in Ads on Mobile Devices. It will work much like the clicks to a website, except a click will lead to a phone call. Tis the season for resolutions, so here are 5 great ideas from Jason…
Tools Railroad Track PPC Hero

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