PPC News Round Up

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.

PPC News Roundup for 3/19/2010

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Getting searchers to click on your ad is really only half the battle, because you don’t want to lose them as soon as they reach your landing page. This post from Search Engine Land shows how you can use Google Analytics bounce rate metrics to help identify the landing pages that are associated with your keywords, and optimize them. As…
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PPC News Roundup for 3/12/2010

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Do you pause keywords solely due to low conversion rates? In his  post, Valuing Keywords Based On Their Role Search Engine Land’s Adam Goldberg challenges us to analyze keywords in a different way using an attribution model. You may discover that you need to  start unpausing some of your keywords. It’s important to pay attention to click-through rate in your…
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PPC News Roundup for 2/26/2010

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Long or short? Keyword versus key phrase? What is the best targeting strategy for your pay per click campaign? Here is a great  post from Search Engine Land that dives into some performance data behind both short and long tail keywords. Google has made it easy to implement search campaigns on mobile phones, but many search marketers are still hesitating…
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PPC News Roundup for 2/19/2010

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Local search might be a great way to boost your clients' campaigns.  Actually who am I kidding it’s a great way to boost everyone’s campaign, so make some time to localize your campaigns! Here are some great tips on PPCBlog for setting up your local PPC strategy, so give it a shot. Get your Google click to call deal while…
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PPC News Roundup for 2/12/2010

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The importance of strong keyword grouping and organization extends past the Google AdWords interface.  How you organize your keywords plays a large role on how to build messaging platforms on your landing pages. Check out this post from Ion Interactive on grouping your keywords around user intent to build smart, higher-converting landing pages. Google Adwords is rolling a new feature…
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