As you spend more and more time doing the same thing, it’s expected that you’ll begin to evolve in how you do it. When it comes to ad testing and ad analysis, I’ve seen my fair share of reports and...
Continue Reading Refresh Your Ad Testing With 4 New Analyses
We all know that the ad is the gateway to the conversion. But how much time and thought are you really giving your ad copy? The answer I’m hoping for is: As much as it needs. That doesn’t mean you...
Continue Reading 10 (okay, 11) Point Check List To Ensuring Ad Health
Update: Voting for this year’s contest has now concluded. Watch this blog later this week for the final list of 25! After last year’s Top 25 Most Influential PPC Experts announcement, the most common feedback we heard was that our...
Continue Reading Vote For The PPC Experts You Want in Our Top 25!
Makeovers can be the source of discussions and uproar across the land of cyberspace. While some might not be well received, such as Disney’s recent makeover of one of their leading ladies, some makeovers are exactly what we’re looking for....
Continue Reading Makeover Alert: Keyword Tool + Traffic Estimator = Good Looking Opportunities
We get it — migrating your AdWords account over to the new Enhanced Campaigns model isn’t always as easy as it sounds. That’s why we’re hosting a free webinar during which we’ll be migrating an account live, from start to...
Continue Reading LIVE Enhanced Campaigns Migration: Volunteers Wanted
A great long tail keyword is one of the prized possessions in PPC. If you've found an awesome keyword that no one else is using, you can make a lot profit in running unopposed. But there's a question I've always...
Continue Reading Chasing the Long Tail: How Long Should Your Keywords Be?
Here at the PPC Hero Headquarters, we do a lot of talking about metrics. How to measure, what to measure, how often to measure, and then of course what in the world to do with all that data. Today’s question...
Continue Reading Evaluating Your Keywords With The CPL Matrix
Now that the mega-buzz of so many Enhanced Campaign features has subsided, you’ve migrated all of your accounts to Enhanced Status, right? Maybe not? It’s possible some of you out there are a wee bit apprehensive about all the unknowns...
Continue Reading The Upgrade Center for Enhanced Campaigns: A Step-by-Step Guide
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Continue Reading The Total Guide to Product Listing Ads: Part 5, Targeting Strategies
After all the planning and anticipation, it’s hard to believe that Hero Conf 2013 is actually over. But now that we’ve had some time to relax (and recover), we thought it would be a good idea to take a step...
Continue Reading The Five Biggest Moments from Hero Conf 2013
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
We all figured it was coming, and it was just officially announced on the Bing Ads blog. Bing Ads will be supporting Enhanced Campaigns soon. (mind = blown) The blog article spends a lot of time going over the difference...
Continue Reading Bing Ads Gets Sassy With Enhanced Campaigns
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