The Contextual Targeting Tool

Contextual targeting tool

This instructional how-to video reviews the Contextual Targeting Tool by Google AdWords. It first shows how to find the tool in Google Adwords, and then how to enter phrases and keywords into the search box. It then explains how Google AdWords sorts the keywords into suggested ad groups and offers a Max CPC bid for each, based on historical bids. Finally, it recommends customizing the contextual targeting tool by filtering out words you don’t want, expanding suggested ad groups, and viewing Google’s predicted placements. The Google contextual targeting tool is a useful feature for advertisers working on the display networks, and those who are wanting their ads to appear on websites that will bring them clicks.