At Hanapin, we create tools with you in mind. How can we help you do your job better? What can we do to help you save time or reduce spend? We strive to bring you easy tools with great results...
Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
Are you killing your ad success by gearing the wrong text to the wrong audience? Read this post to learn how to better identify eCommerce audience motive.
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AdWords Livestream To Recap Events Of 2014 And Give An “Announcment You Won’t Want To Miss”
Adwords VP hosts and end of the year lifestream with big announcements.
Find Your Optimal Cost-Per-Click
Learn about what affects cost-per-clicks, how to set initial bids, and methods to performing bid adjustments.
So, What Exactly Is Search Engine Marketing?
If you ever find yourself wondering, “what exactly is search engine marketing”, this post is for you.
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Save An Hour A Day With 4 Easy To Use AdWords Scripts!
What’s the best things about these scripts? They’re fast and convenient, easily scheduled to run when you want, help get your morning off to the right start, and quickly perform daily time-sucking tasks for you! Stop wasting time on repetitive Google...
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4 More Unique Solutions PPC Agencies Offer
Our team has explored the topic of selecting the right agency, and now it’s time to outline some of the various ways you could work with that agency.
Setting Up Your Search Engine Marketing (SEM) Strategy
We are going to answer the question, ‘What is SEM?’ and discuss how paid search fits within your digital strategy.
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[New Webinar with Visual Website Optimizer!] Master Class: Secrets to a Cohesive PPC Campaign
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message,...
[Webinar Recording] The Technical Revolution of Digital Marketing
In the recording, Bryan Minor, Acquisio’s Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search...
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Google To Do Away With “Other Interests” In Display Network Targeting
Google introduces new interest categories and takes away the less specific ones.
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Where On Earth Are You?
One of the mistakes that many advertisers make is assuming that their traffic is coming from their targeted areas.
