“Proverbs contradict each other. That is the wisdom of a people” — Stanislaw Lec Among the proverbs that contradict each other, are two copywriting adages: 1) Join the conversation that is already going on in the mind of the customer...
Continue Reading Joining the Conversation vs. Being More Interesting
The five W’s… I’m sure some of you may remember these from grade school as who, what, when, where and why. Collectively, they comprise the basic formula for getting the complete story on a particular subject. In fact, this is...
Continue Reading The 5 W’s of AdWords Ad Extensions – Part I
If you’ve been a long-time reader of PPC Hero, you might remember Sean Quadlin’s elegant dissertation back in May on how Google’s new Ad Rotation settings were, and I quote, “The Devil”. For the uninitiated: In May, Google introduced new...
Continue Reading Google’s New Ad Rotation Settings are Now REALLY Not the Devil
I came across an account a few months ago so large and unwieldy that the thought of optimizing it made my eyes water. What was so wrong with the account structure you ask? Nothing! By my own admission it was...
Continue Reading 7 Ways To Keep Your PPC Account Structure Manageable
Oh, Bing. You’re everywhere lately. You’re on my television, interrupting my time with Stephen Colbert on Hulu, sending me emails asking me to call you Bing Ads now, and asking me to “Bing-it-on”. Well, like an annoying classmate telling me...
Continue Reading It’s Official: PPC Hero Prefers Bing to Google!
PPC Hero and Hanapin Marketing are proud to announce a fantastic line-up of speakers for Hero Conf 2013. We are looking forward to hearing these industry-leading experts share their PPC knowledge in Austin, TX from April 8-10. Sign up for...
“The Year of Mobile” seems to have been the moniker of the past 3-4 consecutive years. The good news? You don’t have to hear it anymore! Mobile is here, and making up 10-20% of all pay per click ad spend...
Continue Reading Mobile PPC: Proven Strategies & Untapped Opportunities – Upcoming Webinar
It's Breast Cancer Awareness Month! Get out and Walk!
Continue Reading PPC Hero Supports Breast Cancer Awareness Month!
While it’s fashionable to talk about ‘banner blindness’ when it comes to online ads — and the phenomena does exist — the fact is that your peripheral vision can’t help but scan the whole page. You do SEE the ads....
Dave Rosborough shows you how to use pivot tables in Microsoft Excel to make your PPC accounts more profitable!
Continue Reading Wasting Money In Your PPC Accounts? Pivot Tables Are Here To Help!
PPC Hero would like to wish Google a very happy 14th birthday!! Google’s actual birthday has been a debated topic throughout the years, but Google has chosen September 27th as their official day to celebrate! Cheers to this year and...
After many requests for a hit list of ways to improve ad copy, the PPC Hero team has delivered! Check out this list of the top 20 ways to improve your ad copy for better performance.
Continue Reading Top 20 Ad Copy Tests for Improved PPC Performance
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