Do MSN bidding strategies stump you? Read this post to help you understand and implement Implicit and Explicit bidding strategies for your keyword lists.
Continue Reading adCenter’s Explicit and Implicit Bidding – A Swimming Success
September 13, 2011 By Felicia Coover
Do MSN bidding strategies stump you? Read this post to help you understand and implement Implicit and Explicit bidding strategies for your keyword lists.
Continue Reading adCenter’s Explicit and Implicit Bidding – A Swimming Success
September 13, 2011 By BoostCTR
In this week's installment of "Ads in the Wild", Jeff takes a look at LifeProof's PPC Facebook ads and discusses how to pull images from your website in order to create compelling ads. Are you missing out on great image...
Continue Reading Are You Taking Advantage of the Images in Your Own Back Yard?
September 11, 2011 By Abby
September 10, 2011 By Dave @daverosborough
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search...
Continue Reading adCenter 101: Capitalizing On Consumer Queries
September 9, 2011 By Bryan Watson
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other...
Continue Reading Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
September 8, 2011 By Felicia Coover
September 8, 2011 By Sarah
At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an...
Continue Reading PPC Budgets: Optimizing Accounts with Budget Constraints
September 7, 2011 By Kayla Kurtz
Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well. According to Google’s Lauren Barbato, a...
Continue Reading Google AdWords—Applying Ad Review to Paused Ads
September 7, 2011 By Amanda West-Bookwalter
On this week’s Whaddya’know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You’ve got everything structured right, you’ve explored all the awesome things Google offers like topics targeting and remarketing,...
Continue Reading Whaddya’know Wednesdays: 5 Tips to Bring Down CPL
September 6, 2011 By BoostCTR
September 2, 2011 By Amanda West-Bookwalter
Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results. Google knows you’re a hungry, hungry...
Continue Reading Google Introduces Top of Page Bid Estimates in AdWords
September 1, 2011 By Bryan Watson
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of...
Continue Reading Three Ways to Quickly Convince your Client with a New PPC Strategy
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