At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an...
Continue Reading PPC Budgets: Optimizing Accounts with Budget Constraints
Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well. According to Google’s Lauren Barbato, a...
Continue Reading Google AdWords—Applying Ad Review to Paused Ads
On this week’s Whaddya’know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You’ve got everything structured right, you’ve explored all the awesome things Google offers like topics targeting and remarketing,...
Continue Reading Whaddya’know Wednesdays: 5 Tips to Bring Down CPL
In this week's addition of Ads in the Wild, Jeff Sexton shows you how to grab the attention of Facebook users through image ads. Learn how to create image ads with strong headlines and bold colors to draw people to...
Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results. Google knows you’re a hungry, hungry...
Continue Reading Google Introduces Top of Page Bid Estimates in AdWords
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of...
Continue Reading Three Ways to Quickly Convince your Client with a New PPC Strategy
Much to the delight of many PPC account managers, Google recently released a new version of Analytics in beta and they’ve been publishing a series of posts outlining the newest features, additions and changes on their Analytics blog to inform...
Continue Reading Google Analytics Now Accessible By Multiple AdWords Accounts
That’s a quotation from Loretta Young, and it fits the theme well this month of highlighting accomplishments. We’re now at the 180-day mark of our blog re-investment, and the team at Hanapin continues to make great progress toward our goals!...
On this week’s Whaddya’know Wednesdays, our weekly expert, Kayla Kurtz, gives us five tips to bring up the quality score in your account. If you’ll remember, we recently released a whole guide to quality score. This guide tells you everything...
Continue Reading Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
Landing pages are a crucial element of any paid search campaign because they can make or break your efforts. If your landing pages are not doing their job correctly, every click becomes wasted money. Furthermore, you will also end up...
Continue Reading Your Roadmap To A Successful Landing Page Audit
Often times I find that people treat the display network as secondary to search. I’ll admit, it’s not always the first thought that comes into my mind when I start thinking about how I’m going to tackle a new account....
Continue Reading My #1 Tip for Google Display Network: Scale Your Campaigns
Last Wednesday Google announced the solution to all of my life’s problems, Multi-Channel Funnels. Okay so that might be a slight over exaggeration, but I’ve only been playing around with this new feature for a few days and am already feeling...
Continue Reading Quick Guide To Analytics Multi-Channel Funnels
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