Remember to change the setting on YouTube to 1080p to see us in full HD!
Continue Reading How To Schedule Your PPC Tasks For Effective Account Management
Whaddya’know Wednesdays: 6 Tips to Enhance Your Negative Keyword Strategy
On this week’s Whaddya’know Wednesdays, our weekly expert, Bethany Bey, give you 6 tips to enhance your negative keyword strategy. Negative keywords are just as important as your regular ones! So, if you’ve been neglecting your negatives or would like...
Continue Reading Whaddya’know Wednesdays: 6 Tips to Enhance Your Negative Keyword Strategy
Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
I know we’ve had a few posts about mobile campaigns here on PPC Hero, but after recently reviewing my accounts by device segmentation and rediscovering how many visitors are actually clicking my ads via mobile devices, I cannot emphasize enough...
Continue Reading Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
Google Introduces +1 Snippets to Google Maps
Google announced today that they are now introducing +1 Snippets to Google Maps. For those who haven’t heard, +1 Snippets are basically small previews of the +1 link, complete with a synopsis and an attached image, in order for people...
Continue Reading Google Introduces +1 Snippets to Google Maps
Do You Dare to Defy Superstition?
Today is Defy Superstition Day – time to eliminate the superstitions that have been haunting you! PPC Hero and Miss Clicks aren’t afraid to! Miss Clicks looks a little bit more confident than PPC Hero though…She’s using her opened umbrella...
adCenter’s Explicit and Implicit Bidding – A Swimming Success
Do MSN bidding strategies stump you? Read this post to help you understand and implement Implicit and Explicit bidding strategies for your keyword lists.
Continue Reading adCenter’s Explicit and Implicit Bidding – A Swimming Success
Are You Taking Advantage of the Images in Your Own Back Yard?
In this week's installment of "Ads in the Wild", Jeff takes a look at LifeProof's PPC Facebook ads and discusses how to pull images from your website in order to create compelling ads. Are you missing out on great image...
Continue Reading Are You Taking Advantage of the Images in Your Own Back Yard?
9/11 – We Remember
All of us here at PPC Hero remember where we were 10 years ago on September 11th. And today, on the 10th anniversary of that tragic day, we recall – how we remember it, what we thought, how we felt....
adCenter 101: Capitalizing On Consumer Queries
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search...
Continue Reading adCenter 101: Capitalizing On Consumer Queries
Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other...
Continue Reading Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
Our Greatest Hits for August 2011
Jump right in and learn something great from PPC Hero! We have put together our greatest hits for August. So much good stuff - it shouldn't be missed!
PPC Budgets: Optimizing Accounts with Budget Constraints
At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an...
Continue Reading PPC Budgets: Optimizing Accounts with Budget Constraints
