All of us here at PPC Hero remember where we were 10 years ago on September 11th. And today, on the 10th anniversary of that tragic day, we recall – how we remember it, what we thought, how we felt....
adCenter 101: Capitalizing On Consumer Queries
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search...
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Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other...
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Our Greatest Hits for August 2011
Jump right in and learn something great from PPC Hero! We have put together our greatest hits for August. So much good stuff - it shouldn't be missed!
PPC Budgets: Optimizing Accounts with Budget Constraints
At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an...
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Google AdWords—Applying Ad Review to Paused Ads
Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well. According to Google’s Lauren Barbato, a...
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Whaddya’know Wednesdays: 5 Tips to Bring Down CPL
On this week’s Whaddya’know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You’ve got everything structured right, you’ve explored all the awesome things Google offers like topics targeting and remarketing,...
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Ads in the Wild: Words as Pictures
In this week's addition of Ads in the Wild, Jeff Sexton shows you how to grab the attention of Facebook users through image ads. Learn how to create image ads with strong headlines and bold colors to draw people to...
Google Introduces Top of Page Bid Estimates in AdWords
Google announced that they are now displaying top of page estimates in AdWords. This data will estimate what your CPC click bid needs to be in order to show up above the search results. Google knows you’re a hungry, hungry...
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Three Ways to Quickly Convince your Client with a New PPC Strategy
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of...
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Google Analytics Now Accessible By Multiple AdWords Accounts
Much to the delight of many PPC account managers, Google recently released a new version of Analytics in beta and they’ve been publishing a series of posts outlining the newest features, additions and changes on their Analytics blog to inform...
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Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”
That’s a quotation from Loretta Young, and it fits the theme well this month of highlighting accomplishments. We’re now at the 180-day mark of our blog re-investment, and the team at Hanapin continues to make great progress toward our goals!...
