An email was sent out last night announcing Microsoft’s enhancement to the site targeting feature for content ads. This enhancement will let users have more control over their ads’ distribution by allowing them to choose from a list of over...
Continue Reading adCenter Releases More Site Targeting Options for Content Ads
This week, the Hanapin team got together and sat down for our monthly Redbop training session. One of the topics we covered was the psychology aspect of search marketing, including search intent. Our presentation brought up the point of session...
Continue Reading Search Intent: Session Based Broad & Advanced Location Targeting
Today’s #Heroview featured Michelle Morgan (@Michellemsem) as she enlightened us on the subject of PPC Keyword Research, Tools, and Strategy. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t...
Continue Reading Heroview – Keyword Research, Tools & Strategy with Michelle Morgan
When I first started working with PPC, I would download all of my keyword data to excel and then begin sorting by price, cost per conversion, or whatever other metric I was interested in. Rookie mistake. Now don't get me...
Every third Wednesday of the each month, we have a company-wide training day called Redbop. That stands for Research and Development Best Practices. It’s a day where we all get together to teach and learn with each other. It’s just...
Continue Reading Whaddya’know Wednesdays (Redbop edition): Side vs. Top Segmentation Hack
It’s been a couple days since Google released their announcement that sitelinks were being expanded and improved and most of you may have even seen the release. I would be willing to guess most PPC-ers read the information and dismissed...
Continue Reading Google Expands Search Sitelinks—Coming to PPC Next?
This periodical series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. I’ve found that literature pertaining to this subject is sparse, so I intend to contribute to the...
Continue Reading adCenter 101: Utilizing Campaign Analytics For Better Conversion Data
As is with most things, as soon as we fix one problem there is another waiting to take its place. The PPC industry is not immune to this sentiment and accordingly, no rest for the weary! Read on to see...
Continue Reading adCenter Upgrade Now Gives Bing Marketers More Insight
This is the fourth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an...
Continue Reading Marty Demonstrates the Purple Cow Principle – Facebook Style!
One of my favorite movies of recent memory is Wedding Crashers, and while looking for a picture to put on Facebook to mock a friend, I stumbled upon a picture of Todd Cleary, the misunderstood son of the powerful Cleary...
We hope you’ve found PPC Hero’s series on Starting An AdWords Account From Scratch helpful. We’ve tried to cover all the basics and best practices of keyword research, campaign structure, ad writing, and account activation but we know from experience...
Continue Reading Starting An AdWords Account From Scratch – Series Wrap-Up
Google announced that they will be changing the definition of a session in Google Analytics. Currently, a session is ended when one of the following actions occur: It’s the end of a day. The visitor has closed their browser window....
Continue Reading Google Analytics Changing How Sessions Are Defined
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