This is the first post of a series called “why to trust a (insert stereotype) with your PPC account.” It’s the brainchild of Amy Hoffman, one of Hanapin’s Account Supervisors and our first profile! Let me first give you a...
Continue Reading Four Reasons to Trust a Farmer’s Daughter with Your PPC Account
Here at PPC Hero, we are focused on generating leads and traffic for our clients while continuing to improve return on investment. A major part of our strategy includes Google AdWords, as I’m sure is the case for most advertisers,...
Continue Reading Expand Your PPC Advertising Networks To Improve Return On Investment
WOW, that is a LOT of ice cream PPC Hero is carrying around there! Neapolitan is the way to go apparently! Happy National Ice Cream Day from all of us at PPC Hero!
As we reported yesterday, Google announced on Wednesday that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. Sure, that seems like interesting info, but why should I care? Not like I can tell Google...
Continue Reading Using Top vs. Side Ad Segmentation To Make Bidding Decisions
Here at Hanapin, we love working with pay per click. We hound after the latest and greatest PPC news, integrate ourselves with advanced tools, and share our expertise through guides, series, and (coming soon!) our very own Hero Conf. But...
Yesterday, Felicia wrote about a game-changing announcement from Google about the reintroduction of keywords in Display Network campaigns. And today brings another curveball from Google: “Top vs. side” report segmentation. Like Roy Halladay, this curveball sounds like it has the...
Continue Reading New in AdWords: Top vs. Side Ad Performance Segmentation
There’s nothing PPC Hero loves more than Quality Score and free food. That’s why we’ve decided to combine the two with our new AdWords Quality Score Factors survey. PPC Hero conducted a similar survey back in 2007, the same year...
Continue Reading Share Your Opinion On Quality Score And Win A Foodzie Tasting Box!
This is the second of a 2-part blog post highlighting some common pitfalls you want to avoid when getting started with paid search. The first installment took a look at loose account structure, aggressive keyword bidding and poor ad copy....
Some of the greatest game changers have been because of a bad call or a change in the rules. Fortunately for us PPC Managers, Google gave us a game changer yesterday! Read on to see how this affects your Display...
Continue Reading Keywords Make Their Display Network Comeback!
The topic for this blog post came directly from one of our readers! Thanks to Dan McMillan who wrote in wanting to know more about CPA Bidding and best practices for implementing it in his account. Well we at PPC...
Continue Reading AdWords CPA Bidding Basics and Best Practices
Back in May, Google announced they would soon be rolling out targeting options that would allow account managers to specifically target tablets. Some of you may have had limited access to these targeting options during testing, but as of today...
Continue Reading Tablet Targeting Now Available in Google AdWords
Part of why I love being a search marketer is that there is such a thriving culture, whether you interact with your fellow SEMers online, at conferences, or even at your local bar. But one thing that has always surprised...
Continue Reading Ticker Tuesday: 3 Ways To Apply SEO Fundamentals To PPC
Save time and Become the Hero with updates from PPC Hero in your inbox!
