Using Google Analytics can be very intimidating if you’re just starting out with the program. There’s just…a lot of data. As Ian Lurie, CEO of Portent Interactive, points out in his newest eBook, The Fat-Free Guide to Google Analytics: Using...
Continue Reading “The Fat-Free Guide to Google Analytics” – A Review
Today we have a guest post from one of our PPC Hero allies! Nate Turner is the Online Marketing Director for Sprout Social, a social media management tool for business, based out of Chicago, IL. He shares 3 ways to...
It's no secret there are differences and similarities in the functionality of Microsoft adCenter when compared to Google AdWords. Keep reading to learn more about how they may become slightly more similar, in today's news update!
For those of you that missed Google’s announcements earlier today, feel free to take a peek at my notes. There are some exciting things going on in the Google-sphere! I’d love to chat about these new features and your opinions,...
In this episode of Ticker Tuesday, we give you a laundry list of new ideas to help improve your PPC advertising ad content, especially in Google AdWords. If you’re looking for new ways to increase your ad’s performance and raise...
Continue Reading Ticker Tuesday: New Ideas For Pay Per Click Ads
Yesterday, Neal Mohan, Google’s Vice President of Display Advertising, delivered a keynote speech at the Interactive Advertising Bureau’s Innovation Days @ Internet Week, in which he made six predictions about improved display ad performance by 2015. You can read his...
Continue Reading Google’s 2015 Predictions for Display Advertising
Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make...
Continue Reading How To Set Up Conversion Tracking In Google AdWords
Google’s new product local ads (currently in beta) are designed for mobile, the perfect place for local advertisers to reach their consumers. Mobiles phones can detect location (if the user opts in), so Google can easily match up nearby retailers...
Continue Reading If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
A few years ago, in 2009, product extensions in Google were made available to all advertisers in the United States. As of today, product extensions will also be available in mobile formats, as will Google’s new product local ads (in...
Continue Reading Google’s New Product Local Ads & Product Extensions To Show On Mobile
Like Optimus Prime from the Transformers, Google is a “powerful, wise and compassionate character (company) that puts all his (their) talent to use to improve the (PPC) universe around him.” And hence, the embedded format of Ad Sitelinks was born.
In this episode of Ticker Tuesday, we’ll walk you through how to use different search keyword match types to fix problems in your PPC account. So whether you have a low CTR or a high CPL, we’ve got a solution...
Continue Reading Ticker Tuesday: Fixing PPC Problems With Keyword Match Types
Google announced today that after an outpouring of requests, Webmaster Tools data will finally be reachable through Google Analytics. Read more about what this could mean in the future for PPC in today's news update!
Continue Reading Google Analytics Releases Limited Webmaster Tools Pilot
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