Remember last week’s roundup about the originality argument between Google and Bing? Well, the plot has thickened. As reported by Danny Goodwin of Search Engine Watch, a recently released Hitwise/Compete report shows that Bing’s popularity is increasing online. This is...
Why and How You Should Rethink Ad Writing and Bidding Strategies
Specifically, this blog post will deal with two recent changes Google has made to ad formats: the capitalization changes made to display URLs, and the recent change made to ad headlines in the top three ad spots above the organic...
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Facebook: You Can Lead a Horse to Water…
A few months ago I was looking at an account’s stats and my jaw literally dropped. I know I probably shouldn’t have been so surprised, but I was! The account’s Facebook campaign had outperformed its Google Adwords campaign. The Facebook...
Three Ways to Create an SEO-PPC Feedback Loop
If your organic and paid search campaigns aren’t talking to each other, you’re wasting a lot of work. Many of the insights you gain in one area can be applied to the other, and neglecting to share those insights will...
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PPC News Roundup for February 4, 2011
Ladies and gentlemen, the gloves are off. On Tuesday, February 1, Google released a statement accusing Bing of cheating off of Google’s search results algorithm. In an article first reported at Search Engine Land by Danny Sullivan, Google announced that...
Our Greatest Hits for January 2011
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. In...
Finding Success on the Google Content Network
Google’s content network can be a little mysterious, but you shouldn’t let it scare you. For those of you new to the Adwords and/or PPC scene, the Google content (or display) network is a great way to help expand your...
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Insight On Google Insights
Looking for ways to expand your account? Who better to look toward for insight than Google itself? Google Insights is one of the newer tools in the Adwords interface, which, much like Google Trends, shows trends in searches.
PPC News Roundup for January 28, 2011
Google Adwords introduced negative keywords lists as an improvement over the previous platform. Negative keywords help control campaign spends and filter out undesirable traffic that results in low conversion rates. David Iwanow explains the benefits of these lists in his...
Using Negative Keyword Lists
Frequently running search query reports and refining your keyword exclusions is a great way to cut down on traffic that simply spends your money without achieving results. A negative keyword, if you need a refresher, is a term that can...
Google vs. Bing: Targeting Features
This is the part 1 of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two will cover targeting by Device, Time of Day/Day of Week, and Demographics....
PPC Hero Video Blog #2: Ad Text Best Practices
PPC Hero is proud to present our second video blog on Ad Text Best Practices. Be sure to keep an eye out for a new PPC Hero video blog toward the middle of each month. Writing effective ad text is...
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