If you’ve chosen contextual targeting as your approach to the Google Display Network, Google’s Contextual Targeting Tool is your new best friend! This tool makes recommendations on how to structure a display network campaign and what keywords to target. Most...
Continue Reading PPC Hero Video Blog #3: The Contextual Targeting Tool
Last week Bryan wrote a great post about the changes Google is making in the way they display ads, so I thought it would be a good idea to call out the unique way Bing lets you insert dynamic text, and...
Continue Reading Creating Killer Ads Using Bing Dynamic Text
PPC Hero knows the key to a woman’s heart! Miss Clicks is loving that necklace! Don’t forget to give your valentine something special this year, whether it’s jewelry or just a special card to say ‘I love you.’ Have a...
Remember last week’s roundup about the originality argument between Google and Bing? Well, the plot has thickened. As reported by Danny Goodwin of Search Engine Watch, a recently released Hitwise/Compete report shows that Bing’s popularity is increasing online. This is...
Specifically, this blog post will deal with two recent changes Google has made to ad formats: the capitalization changes made to display URLs, and the recent change made to ad headlines in the top three ad spots above the organic...
Continue Reading Why and How You Should Rethink Ad Writing and Bidding Strategies
A few months ago I was looking at an account’s stats and my jaw literally dropped. I know I probably shouldn’t have been so surprised, but I was! The account’s Facebook campaign had outperformed its Google Adwords campaign. The Facebook...
If your organic and paid search campaigns aren’t talking to each other, you’re wasting a lot of work. Many of the insights you gain in one area can be applied to the other, and neglecting to share those insights will...
Continue Reading Three Ways to Create an SEO-PPC Feedback Loop
Ladies and gentlemen, the gloves are off. On Tuesday, February 1, Google released a statement accusing Bing of cheating off of Google’s search results algorithm. In an article first reported at Search Engine Land by Danny Sullivan, Google announced that...
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. In...
Google’s content network can be a little mysterious, but you shouldn’t let it scare you. For those of you new to the Adwords and/or PPC scene, the Google content (or display) network is a great way to help expand your...
Continue Reading Finding Success on the Google Content Network
Looking for ways to expand your account? Who better to look toward for insight than Google itself? Google Insights is one of the newer tools in the Adwords interface, which, much like Google Trends, shows trends in searches.
Google Adwords introduced negative keywords lists as an improvement over the previous platform. Negative keywords help control campaign spends and filter out undesirable traffic that results in low conversion rates. David Iwanow explains the benefits of these lists in his...
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