The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
5 “Hidden” Things that May Be Hurting Your PPC Account
There is so much going on within any PPC campaign that it can be difficult to keep track of all the moving pieces. You can be a proactive PPC manager but there could be elements of your account that may...
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Adding Testimonials to Your PPC Ads Can Help Increase Click-Through Rates
One of my larger clients is a resort/casino here in Indiana. The resort truly is beautiful, but there have been many other resorts/casinos popping up in the Indianapolis area making for some good competition. I typically like to include as...
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PPC Hero News Roundup for Friday 8/28/2009
In this economy, you definitely need to be smart about the way you spend your budgets for your PPC accounts – but there can be obstacles. In this post from Search Engine Land, Josh Weller examines 9 problems with paid...
Enhance Your PPC Conversion Rate by Reviewing Your Conversion Funnel
The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today, I’ll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was...
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PPC Hero News Roundup for Friday 8/21/2009
The team at Inside AdWords had an intriguing post this week. There’s been some research done lately on how much conversion rates vary with ad position. The results may surprise you. Want to optimize your PPC landing page, but aren’t...
A Different Form of PPC Advertising You Should Consider, Soon
Yesterday, I had a call with a company that has only been around for about 9 months. I walked through a demo on how to use their search engine, in which they claim MSN stole their algorithm. I was surprisingly...
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You Can Now See Google Subdomains in Your Content Network Reporting
My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Google...
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How To Geo-Target a National PPC Campaign
Typically pay-per-click managers who promote a nationally available product or service only run a nationally-targeted campaign. But they are missing a huge opportunity to serve relevant ads for local search queries. With increasing competition in the SEM industry, advertisers are...
PPC News Roundup for Friday 8/14/2009
Holy cow that is cool! Google is testing the use of images in PPC advertisements! There’s no description but who needs one when there is a picture? The only information present is the picture, price, brand and link. Very cool...
5 Tips to Managing Compliance Teams in Your PPC Accounts
Several of our clients have compliance teams that must approve each and every word the company uses to promote its services and/or products. According to Wikipedia, compliance is defined as: “the goal that corporations or public agencies aspire to in...
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Utilize Category Exclusions to Enhance Your Content Network Performance
Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now I’d like to...
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