Google AdWords is often testing new features within our pay-per-click accounts. Some of them work great and some of them don’t. With an organic program like AdWords, this kind of testing is to be expected. Google recently announced that on...
Continue Reading What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Managing a pay-per-click account long term is an interesting task, to say the least. Looking at the same account structure day in, day out and pulling the same reports each week takes its toll on the unsuspecting PPC manager. Without...
Continue Reading Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
We have some helpful videos this week to spice up your life, as well as much adieu about Quality Score. I guess there’s always adieu about Quality Score … Anyways, read on. If you want to stay on top of...
Today Google announced the launch of a new help forum for Adwords users. This new and improved forum is a place for novice and advanced AdWords users to ask questions, get answers, build relationships among fellow PPC experts, not to...
We often discuss the search network and content network distribution within Google AdWords. However, we have not explored AdWords’ third distribution channel: Google Search Partners. Today, we will discuss the these Google Search Partners are, how they effect your PPC...
Continue Reading Utilize the Google Search Partner Network to Increase Your PPC Performance
According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don’t. And some of these people are actually...
Continue Reading Google Confirms Conversion Rates Have No Effect on Quality Score
Here at PPC Hero, we generally talk about the Googles, Yahoos and MSNs of the world. With good reason too, that’s where the bulk of traffic is and where you should spend most of your time. However, sometimes it makes...
Continue Reading Vertical PPC Search Engines and User Intent
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
I hope everyone is enjoying their turkey day break! Knock out that food coma from yesterday with a little Brain Age – PPC Hero style. Gobble Gobble! Jeremy Mayes at PPC Discussions has been keeping track of every AdWords ad...
You may remember a few months ago when Joe wrote about Google’s Automatic Matching feature. Well, there are rumblings (or grumblings) around the blogosphere this week that Google may be expanding the controversial feature just in time for the holiday...
Continue Reading Is Google’s Automatic Match Expanding For The Holidays?
Occasionally we here at PPC Hero will get questions from readers regarding all sorts of subjects. We recently received a question about how to get a dedicated Google or Yahoo! representative to help assist in the management of your PPC...
Continue Reading Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
We are doing some catch up with our reader submitted questions so today we are posting another “Ask PPC Hero” article! Recently, we received a question from Shweta, and here is what they asked: “If I keep bad performing campaigns...
Continue Reading Ask PPC Hero! How Does a Weak Campaign Affect the Rest of Your AdWords Account?
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