While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they’re buying, how much they’re paying, and where they’re buying. So far this week we’ve learned about earning extra...
Continue Reading How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
The elusive PPC Hero has been spotted in several places around the blogosphere here lately. The PPC Hero team has three great news items to share with everyone! We have been long-time readers of Website Magazine and recently, we’ve been...
Continue Reading PPC Hero Sightings From Around the Blogosphere! Check Out Our Recent Apperances!
Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I’d like to...
Continue Reading How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW
Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays! As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the...
One great source of insightful, interesting paid search marketing webcasts is Search Marketing Now. We attend their webcasts often and usually take away a handful of good ideas for our own PPC accounts. We thought we’d let everyone know that...
Continue Reading We Recommend You Attend These Two PPC Webcasts From Search Marketing Now
It happens the same time every year, Black Friday, (the largest shopping day of the year), Cyber Monday, (the largest online shopping day of the year), and then Christmas. It’s the one time of year when people are forced to...
Continue Reading Quick Tips to Boost Retail Sales on Black Friday and During the Holidays
The fine folks over at Search Engine Guide have just finished up their 12 post guide to Keyword Research, Selection, and Organization. Good details, useful advice, check it out! Included in the AdWords monthly budget beta? If so you should...
In the Google newsletter yesterday they announced that they will be automatically including Canada in all new campaigns. If you don’t want to target Canada you must remember to go into your campaign and remove the country from your geo-targeting...
Continue Reading Google Says You Should be Including Canada in All Your PPC Campaigns, What!?
This evening I received a notification from Yahoo that Google has terminated the advertising agreement between the two companies. I’ll let the actual announcement speak for itself (see below): Dear Advertiser, We wanted to reach out to you directly regarding...
Continue Reading Google Terminates Advertising Agreement with Yahoo
Some of you may have noticed a new ‘custom reporting’ feature while analyzing your Google analytics data. The new custom reporting feature allows advertisers to create a custom report with the metrics you want to see. The report is virtually...
Continue Reading New Custom Reporting Feature in Google Analytics – Now in Beta
With all of the fervor of the political climate today, PPC Hero has gotten caught in the excitement and announced his candidacy for President! Sure, maybe he announced his campaign a little late… on election day! But friends, he’s confident...
Last Thursday, Google announced their newest round of improvements to the AdWords Quality Score. Yet another line of detail to keep all of us PPC advertisers on our toes! At its simplest form, this Quality Score update removes the “influence...
Continue Reading Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
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