The results from the PPC Summit Best Practices & Successful Strategies Contest are in, and one of our very own readers has won! The winner is Sterling Simpson from AbeBooks.com. Sterling has won a free pass to either PPC Summit...
PPC News Roundup for May 13, 2008
“You just launched your PPC campaign, now what?”, says Shimon Sandler. Shimon gives excellent ideas for a post launch PPC process. We use some of these ideas here at Hanapin Marketing and they truly enhance the quality of our PPC...
Check This Out! Identify Unique Conversion Actions with Google AdWords
On April 18th, the AdWords blog announced the inclusion of a new feature in the conversion tracking tool-set. This new feature gives advertisers the ability to customize conversion reporting with conversion types, otherwise known as Actions. Instead of tracking conversions...
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Has Google’s Display URL Policy Affected You Yet?
Hat-tip to Stuart Brown for the “Google is a Giant Robot” Image Back in February we announced Google’s intention to change their Display URL policy. Well, more accurately, their intention to strictly enforce policies they’ve had for some time! In...
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A Quick Review & Expansion on “Best Paid Search Practices”
Whenever the PPC Hero team attends a webinar or an actual real-life seminar, listens to a podcast, or reads a case study/white paper, we like to share a summary of what we’ve learned, a critique on the information provided, and...
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Want A Free Pass to Pay Per Click Summit?
Think you have the best search marketing strategy? PPC Summit is calling all Internet marketers to submit your proven technique or strategy that helped increase your conversions. Winner gets a FREE PASS to PPC Summit. Take note: the deadline is...
“My Change History” Tool Soon to Add Account Performance Charts
I just got an update from my Google rep about the addition of account performance graphs that are going to be added in the next few weeks in the ‘my change history tool’. These new additions will show you how...
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Blog News Roundup for May 7, 2008
Need to project how your PPC campaigns are performing? Try KoMarketing new PPC calculator tool available for download. It’s an excel document that allows you to enter values for various metrics within your PPC campaign and it will help you...
Have You Set Your PPC Goals for the Month? Do It Now!
We are at the beginning of the month and you are setting your pay-per-click goals – or at least you should be! This may seem rudimentary but you need to make sure that from month-to-month you have core objectives and...
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Happy Cinco de Mayo from PPC Hero!
As you know, we are a festive bunch here at PPC Hero. Our friendly neighborhood paid search marketing superhero is a big fan of every holiday (see the evidence here!). We would like to wish everyone a happy Cinco de...
Are Your Ads Displaying on the Content Network? Better Check Your Settings!
About a week ago news broke that Google was being sued over displaying ads on the content network when the advertisers left their content network bids blank. Apparently this was happening because these advertisers’ content network bids weren’t specifically set...
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PPC News Roundup for April 30, 2008
Having problems lowering your PPC bounce rate? Traffic.com says to take a look at your homepage and landing pages one more time. If you have an annoying splash page that people have to find their way out of or if...
