We write a lot about Google AdWords’ Quality Score. There I said it. But as long as Google has the largest share of search traffic, AdWords will continue to be the main driver of the PPC industry and we’ll continue...
Continue Reading Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
Keyword research was among a few things I never really understood how to do when I first began PPC campaigns. I basically used the keyword tools in Google and Yahoo, dumped a bunch of keywords into my account, and later...
Gordon Choi lays out some solid guidelines for testing 2nd and 3rd tier PPC search engines in this post. His advice ranges from setting expectations and priorities, researching before choosing an engine and knowing when to call it quits. This...
When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other – effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would...
Continue Reading See How Easily You Can Improve Your PPC Performance
All week we have focused on how to improve your Quality Score, how to recognize “myths” and important factoids that lead to a solid understanding of Quality Score. Today’s post is the fifth and final post in our 5-day series,...
Today’s topic is the fourth in a series of 5 blog posts focused on Quality Score. There has been some question as to how account history can affect your overall quality score. In a recent discussion with Google reps it...
Continue Reading 2 Ways Account History Can Affect Your Quality Score
Today’s post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score. Picture this: You arrive at work before the birds begin to chirp. Before you can be “bothered” by email, you log into...
This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It...
Continue Reading 3 Components of the Quality Score Everyone Should Know
Today’s topic is the first in a series of 5 blog posts focused on Quality Score. Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and...
Continue Reading Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
Our last blog series was a great success, so we thought we’d dive right in to our next one! One of the most popular and discussed topics in the PPC industry is the Google AdWords Quality Score. On any given...
Continue Reading Expand Your View on Google’s Quality Score and See Your Campaign Grow!
Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in...
Continue Reading Has AdBrite Worked Well For You? If So, Share Your Secret!
Below I’ve listed 25 possible reasons why your PPC campaigns may be failing, or at least hurting. While some are light hearted, some are to be taken seriously. I’ve included links to blog posts from PPC Hero as well as...
Continue Reading 25 Possible Reasons Why Your PPC Campaigns are Failing
Save time and Become the Hero with updates from PPC Hero in your inbox!
