This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It...
Continue Reading 3 Components of the Quality Score Everyone Should Know
Today’s topic is the first in a series of 5 blog posts focused on Quality Score. Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and...
Continue Reading Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
Our last blog series was a great success, so we thought we’d dive right in to our next one! One of the most popular and discussed topics in the PPC industry is the Google AdWords Quality Score. On any given...
Continue Reading Expand Your View on Google’s Quality Score and See Your Campaign Grow!
Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in...
Continue Reading Has AdBrite Worked Well For You? If So, Share Your Secret!
Below I’ve listed 25 possible reasons why your PPC campaigns may be failing, or at least hurting. While some are light hearted, some are to be taken seriously. I’ve included links to blog posts from PPC Hero as well as...
Continue Reading 25 Possible Reasons Why Your PPC Campaigns are Failing
To get search marketing right, you have to get it wrong. Mike Moran has written an insightful article on why search marketing is so hard. I agree! Mike discusses why search marketing is so different from ‘traditional’ marketing, and why...
The buying cycle is a topic that search marketers have labored over and written about consistently through the years. Today I would like to share a few new techniques with you to optimize your PPC campaigns for each stage of...
Continue Reading How to Optimize Your PPC Campaign for Each Stage of the Buying Cycle
When running locally and nationally targeted campaigns you need to strike a balance between your keyword focus and your geo-targeting focus. This means that if your targeting focus is wide, then your keyword focus should be narrow – and vice...
Continue Reading Use the Right Keywords with the Right Targeting for Greater Success!
Google’s AdWords Editoris a free desktop application that will make your AdWords management a breeze. With Adwords Editor, you can make major and minor changes to your account quick and easy. In this post I will highlight just a few...
Continue Reading 5 Good Reasons to Use Google’s Adwords Editor
Jeremy Mays over at PPC Discussions is finally putting Adwords Campaign Optimizer versus a manual campaign optimization to the test. He has given his first few days stats which aren’t favoring the automatic campaign optimizer. So far, conversions are down,...
p>On August 22, Google updated the ranking formula that determines which ads make it into the top 3 spots. After only 4 days, I ran reports for 3 different ad groups (3 separate client accounts) to determine if this change...
Continue Reading Reviewing Google’s Top Ad Placement One Month Later
Since the launch of Panama, Yahoo has instituted a new metric within its interface and reporting functions: assists. YSM’s help section lacks a definition of this term so I will clear the air on what an assist is and how...
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