Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I’ll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should...
Continue Reading Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
An article on adwords unexpected match types talks about how your ads could be coming up for completely irrelevant search terms. The cause of this is Google Adwords broad match, which is now being called by some, Google expanded broad...
After doing some sleuthing into Google’s AdWords quality score, we’d like to ask for your opinion on the matter! We created a list of the 12 most influential attributes of Google’s quality score and this survey asks for your opinion...
Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found...
Last week I posted a note about Google’s AdWords Ad Preview Page – a very handy tool to keep your unnecessary impressions to a minimal. Well, we have another winner for you. You may be running international campaigns on Google...
Continue Reading Google Global Firefox Extension is Your Friend
In my last post we discussed how to churn and burn: generating as many leads/conversions as possible, and sorting them out in the sales process (the chain restaurant theory). Now, we’ll review the alternative approach to lead generation which does...
Continue Reading Two Paths to Lead Generation: Part Two – Slow & Steady
Adding different variations of your branded keywords can greatly increase your traffic, leads and sales. I have two concrete examples of this technique that have worked for me in the past. In the chart below I’ve documented five weeks of...
Continue Reading Don’t Forget Your Branded Keywords and Then Some!
Check out Marketing Pilgrims Free eBook on SEO, PPC and social media marketing advice. Be aware of your content network ads – they could be bringing in accidental clicks. Here’s how to avoid them from PPC Blog UK. Search Engine...
In my next two posts we will discuss two distinct approaches to lead generation. In this first post I will touch on how to generate as many leads/conversions as possible, regardless of where they fall in the hierarchy of lead...
Continue Reading Two Paths to Lead Generation: Part One – Churn & Burn
You’ve done your keyword research, you’ve given thought to your ad copy and you’ve even scoped out your competitor’s ads and position: now you’re ready to set up your own PPC account and let the sparks fly. Admittedly, setting up...
Continue Reading Top 6 Settings to Check When Starting a New Adwords Account
Inside AdWords recently posted a helpful list of reasons why your ads may not be showing up on Google. All of the tips they give are quite good. I wrote on this topic previously and discussed how Google protects you...
Looking to diversify beyond Google, Yahoo and MSN’s PPC services? Look no further. This is an enlightening piece that outlines the many pitfalls of using shopping search engines, and what they need to do to come out of the dark...
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