We’ve been tagged by PPC Blog. Instead of having John, Amber and myself post 5 reasons why we each blog I thought I’d write 5 reasons why we blog as a collective: We saw an opportunity to dig into the...
Blog Posts
PPC News Roundup for May 4, 2007
In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths. Google AdWords interface nearly slowed to a halt yesterday with many advertisers experiencing serious delays in account management. Jeeves is dead. Long...
Preferred Cost Bidding; Results are In (Almost)
There has been much chatter in the SEM blogosphere about the new Adwords feature called “preferred cost bidding,” but no one has actually put it to the test to see how well it works. (Here is a post on ppclab.com...
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PPC News Roundup for May 1, 2007
The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads. According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool. The...
4 Ways to Enhance Your Performance in Yahoo!’s Panama
Even though we have been managing accounts within Panama for the last five months, we are still acclimating to Yahoo!’s new interface – as I’m certain most online marketers are still trying to gain their bearings as well. Recently we...
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Are Your Google Keywords Actually Active?
I entered some new keywords into my Adwords account and I checked them the next day and found I had received no impressions yet. I scrolled over to the magnifying glass icon (the ad diagnostic tool) next to the actual...
PPC News Roundup for April 24, 2007
Yahoo! PayPal Checkout Program Launches New Google Adwords account snapshot is now out of beta, and looks very similar to the Yahoo! account snapshot. Will the creation of a “White Label” AOL PPC service cause any serious impact to the...
Setting Up an International Yahoo! PPC Campaign
The advent of Yahoo!’s new Panama interface has been a great improvement over its predecessor. However, one piece Yahoo! chose not to include was access to their international network via a single account (much like Google does). As such, we...
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PPC News Roundup for April 20, 2007
While we have yet to test out Google’s Website Optimizer in-house, it is great to see other advertisers’ test results. This basic test showed that by increasing relevant text on the landing page, the conversion rate increased by over 20%!...
MSN adCenter Beta Quandary
A few weeks back, one of my MSN accounts was accepted into the new adCenter content network beta test. This particular client does exceptionally well with Content Match in Google, so my basic assumption was that I would see at...
Yellow Fever in Adwords
Over at SERoundtable there has been a discussion regarding the new yellow background for advertisements within AdWords. Not only has the color been changed, but the configuration of the ads has been altered so that users have to click directly...
5 Steps to Exceeding Your Clients Expectations
Tons of information has been posted on how to increase your CTRs or conversion rates or how to improve your ad text and quality scores. I would like to share how I was able to increase my overall account status...
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