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PPC News Roundup for July 15, 2008
July 16th, 2008 | Amber | PPC News Round Up


  • Scott over at Post-Click Marketing Blog frequently conjures very interesting metaphors for search marketing, and I love a good metaphor! In this post, Scott draws comparisons from post-notes and billboard and how they are a reflection of your PPC campaign elements.
  • Ashley over at Online Marketing blog has written a solid article on 5 Tips for Driving Qualified Traffic with Online Marketing. The article covers some tried-and-true methods such as know your audience, give them what they want, and choose the right keywords.
  • Katrina over at PushONline Marketing has a great post on the differences between Google analytics and Urchin. If you use either, you may find her post incredibly useful and interesting!
  • Jeremy from PPC Discussions has written a post on the accuracy of the new Google Adwords keyword tool feature that is showing numbers of actual searches performed per keyword level. A test he performed showed Google was surprisingly within 5% of what his June keyword impressions were. Nice Google!

Related posts:

  1. Our Greatest Hits for July!
  2. Our Greatest Hits for July 2010
  3. Our Greatest Hits for July 2009
  4. Our Top 10 Blog Posts for 2008!
  5. Understanding JavaScript and How it Can Affect Your Analytics Tracking

This entry was posted on Wednesday, July 16th, 2008 at 12:45 pm and is filed under PPC News Round Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://payperclickjournal.com Pay Per Click Journal

    Great roundup as always – love the metaphors…the cheesier the better really.

  • http://www.pushon.co.uk Katrina

    Thanks for the mention Amber, and for highlighting the Marketing tips in the style of Lionel Richie… I’m inspired.
    I think my next post will be an ode to Chesney Hawkes.
    Speak to you later,
    K

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