Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about Create a Content Experiment in 4 Easy Steps
Search Results for: PPC
Now Available: The 2013 State of Paid Search!
You wanted it, you participated in it, and now you get to see the results! Our report on the 2013 State of Paid Search is now available for download, and as always, it's based on your answers to our Hanapin Forum survey of the same name. We had hundreds of respondents this year, a majority of which were search marketing pros who are also "decision makers" within their … [Read more...] about Now Available: The 2013 State of Paid Search!
What If Your Pet’s Life Depended On The Success of Your Ad?
The title of this post is based on two things: the classic National Lampoon cover, and a mental “exercise” from direct response legend Gary Halbert. The cover is self-explanatory, but the mental exercise runs along these lines: "What would I do if I had to write a letter and I had to get someone to respond to it or I would be beheaded literally?” And the expanded … [Read more...] about What If Your Pet’s Life Depended On The Success of Your Ad?
New Mind Blowing % Change Advanced Filters in AdWords
If you are anything like this guy and myself, your mind has been totally blown with AdWords latest update to the reporting suite that now allows you to apply advanced filters on KPI metrics to compare performance % change trends over a period of time directly in the AdWords UI. Whether you are an SEM account manager, digital marketing executive or an owner of a company that is … [Read more...] about New Mind Blowing % Change Advanced Filters in AdWords
3 Crucial Ways To Look At Day-Parting Data
PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example of a common piece of analysis used by PPC Heroes everywhere that requires an extra step in how you evaluate your data. What is day-parting? This refers to the … [Read more...] about 3 Crucial Ways To Look At Day-Parting Data
What to Make of View-through Conversions
View-through conversions have been around for nearly four years in AdWords. In paid search land, that’s close to an eternity. But it still seems to me that people don’t really know what to do about them. We’ve talked about them and their slippery attribution in the past, and today I’d like to spend even more time diving into VTCs and how they should affect the ways in which … [Read more...] about What to Make of View-through Conversions
A Great Facebook Ad Deserves an Equally Great Landing Page
I’m definitely a hotdog enthusiast, frequently having a couple for lunch. I mean, what’s not to like: they’re easy to make, taste good, and are nicely filling with a good balance of protein to carbs. Of course, the not to like part is what might go into them and how they’re made. And that’s one reason I insist on Hebrew National and Nathan’s. But I’m certainly open to … [Read more...] about A Great Facebook Ad Deserves an Equally Great Landing Page
Bing Updates Incremental Bidding to Align with Enhanced Campaigns
Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the platform did previously: “Beginning in July 2013, we are updating the way we calculate multiple incremental … [Read more...] about Bing Updates Incremental Bidding to Align with Enhanced Campaigns
One Month-In: The Ultimate AdWords Optimization Checklist
Our friend Andrew Lolk has written some great posts about key AdWords optimizations you should be considering during the first month of your account. The info was so great, in fact, that White Shark Media made an info-GRAPHIC (see what we did there?) out of it. Andrew's original posts are great reads for new accounts, so check them out here, and scroll down for the full … [Read more...] about One Month-In: The Ultimate AdWords Optimization Checklist
Christmas in July Wrap Up: New Toolkit!
Throughout the month of July, we've created all kinds of content about how to plan and gear up for the second half of the year, with the obvious goal of preparing for the busy holiday shopping season as early as possible. We called this theme "Christmas in July," and as you can see by the PPC Hero illustration at the bottom, we really got in the spirit. The impact of the … [Read more...] about Christmas in July Wrap Up: New Toolkit!
PLAs and Repeat Clickers – What Should Be Done?
When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve talked about how to setup and optimize PLAs around here a lot since the transition. For eCommerce advertisers, PLAs have been great. We totally love … [Read more...] about PLAs and Repeat Clickers – What Should Be Done?
Do Mobile Preferred Ads Actually Prefer Mobile?
Enhanced Campaigns have been pretty controversial, as I'm sure you're aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of device segmentation and traffic control that we previously enjoyed. Chief among our concerns are business models that focus solely on mobile … [Read more...] about Do Mobile Preferred Ads Actually Prefer Mobile?
