It comes up often, and I’ll admit in my younger PPC days it made me shudder: “So if you’re charging us a fee based on spend, doesn’t that mean you’ll just push the spend to increase your fee?” Well, let me start by saying – yes…if we were real scumbags who didn’t want to keep you around as a client for the long-term. Of course I realize that’s not the ANSWER, but it’s always … [Read more...] about 6 Reasons Pay-for-Performance Models Suck
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Webinar Recording – Man vs Machine: The Automation Debate
Join renowned PPC experts Matt van Wagner and Neil Sorensen as they tackle the PPC automation debate in our latest #ThinkPPC webinar discussion, moderated by our own Sean Quadlin. Due to some technical difficulties we do not have a video for you from this webinar, however, we do still have the audio and power point slides! Bonus Questions and Answers with Sean … [Read more...] about Webinar Recording – Man vs Machine: The Automation Debate
3 Heist Movie Rules That Can Really Help Your Conversion Rates
Today's post is brought to you by PPC Hero Ally Dave Bird, the CEO of Clickthroo, a landing page marketing solution. -- As far back as you can remember, you’ve always wanted to be a gangster; the admiration, the respect, the scores of scantily clad babes walking in and out of your luxury beach house – it sure does beat the regular 9 to 5. Instead you chose a life of … [Read more...] about 3 Heist Movie Rules That Can Really Help Your Conversion Rates
PPC & SEO Unite with the New Paid & Organic Report in AdWords
AdWords has done it again with the release of another amazing new report that will allow online marketers to analyze and optimize your paid & organic search traffic directly in AdWords. The data is pulled via Webmaster tools and populated in your AdWords account so you don’t have to be using Google Analytics to view the paid & organic traffic. The PPC and SEO gloves … [Read more...] about PPC & SEO Unite with the New Paid & Organic Report in AdWords
ACE Your Account – AdWords Experiments and You
Taking Advantage of AdWords Experiments AdWords Campaign Experiments (ACE) is a great but overlooked feature in AdWords. ACE allows you to test structural changes, bid changes, new keywords, or modify all sorts of things inside your campaigns. All you have to do it define the ratio of the split test, what you want to test, the length of the experiment, and AdWords takes care of … [Read more...] about ACE Your Account – AdWords Experiments and You
How the Visitors Flow Report in Analytics Will Make Your Account Better
The Visitors Flow report in Google Analytics gives a great visualization of what users are doing on your site. Since we PPC’ers are paying for our traffic, it is imperative that we have maximum clarity into their behavior. You can investigate your sweet, sweet traffic using all sorts of lenses, and you can use the information that you find in all sorts of ways in this awesome … [Read more...] about How the Visitors Flow Report in Analytics Will Make Your Account Better
3 Events You Must Start Tracking In Analytics
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about 3 Events You Must Start Tracking In Analytics
Create a Content Experiment in 4 Easy Steps
Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface). This month’s series week is all about how you can make the most of Analytics in your account, whether that’s with content experiments, event tracking or custom reporting. We’re going to find all of the ways that you can get even more insight into the clicks … [Read more...] about Create a Content Experiment in 4 Easy Steps
3 Crucial Ways To Look At Day-Parting Data
PPC Hero is a great resource for PPC newbs and PPC vets alike. We throw around a lot of lingo and acronyms, as well as methods and strategies that may be uncharted to some you. Day-parting is a perfect example of a common piece of analysis used by PPC Heroes everywhere that requires an extra step in how you evaluate your data. What is day-parting? This refers to the … [Read more...] about 3 Crucial Ways To Look At Day-Parting Data
PLAs and Repeat Clickers – What Should Be Done?
When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve talked about how to setup and optimize PLAs around here a lot since the transition. For eCommerce advertisers, PLAs have been great. We totally love … [Read more...] about PLAs and Repeat Clickers – What Should Be Done?
Do Mobile Preferred Ads Actually Prefer Mobile?
Enhanced Campaigns have been pretty controversial, as I'm sure you're aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of device segmentation and traffic control that we previously enjoyed. Chief among our concerns are business models that focus solely on mobile … [Read more...] about Do Mobile Preferred Ads Actually Prefer Mobile?
The One Hour Placement Report
There is an enormous amount of information in a placement report - some may even say an overwhelming amount of information. I’ve known some overzealous individuals who have spent full days on a single placement report, emerging on the other side bleary eyed with an enormous list of sites to exclude and a deep understanding of the weird sites that have opted into the GDN. … [Read more...] about The One Hour Placement Report
