Search Results for: ROAS
PMax for lead gen: hacking PMax big ROAS
How to Get the Most From Your ROAS Campaigns
In the world of Google Ads, two popular bidding strategies are “Maximize Conversions” and “Target CPA.” These strategies have evolved over time and are known for their effectiveness. Historically, tCPA (Target Cost Per Acquisition) has been the go-to strategy. Though ROAS campaigns (Return on Ad Spend) are more complex to calculate, they nevertheless offer great … [Read more...] about How to Get the Most From Your ROAS Campaigns
Google Is Retiring tCPA and tROAS Bidding Strategies
On February 23, a quiet post went live on Google’s developer blog. In case you missed it, Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively. What is happening? According to Google, this does not mean the end of tCPA and tROAS bidding. … [Read more...] about Google Is Retiring tCPA and tROAS Bidding Strategies
ROAS vs. ROMI: Analyzing Your Digital Strategy
Most digital marketers are extremely familiar with the performance metric ROAS (Return on Ad Spend), but is ROAS the core metric we should be focusing on? Are clients or in-house teams better served using ROMI (Return on Marketing Investment) or another metric to analyze accounts? Of course, ROAS and ROMI are both valuable metrics, but which one should you focus … [Read more...] about ROAS vs. ROMI: Analyzing Your Digital Strategy
Why You Should Test Target ROAS Bidding for Shopping Campaigns
For many Ecommerce businesses, AdWords shopping campaigns can make up a large share of PPC traffic, and often a significant proportion of overall revenue. The importance of these campaigns can sometimes provoke paralysis on the part of digital marketing managers; it’s easy to adopt the attitude of “if it’s not broke, don’t fix it” when the prospect of even a small dip in … [Read more...] about Why You Should Test Target ROAS Bidding for Shopping Campaigns
New Paid Social Insights to Maximize Your ROAS
We all know that social is always changing, but especially now it seems that there are some major trends shaking up the PPC industry. When it comes to paid social, advertisers need to stay on top of it, or they’ll be left in the dust. That’s why we have some awesome experts to discuss what’s going on right now in social, and how you can utilize each platform to bring your brand … [Read more...] about New Paid Social Insights to Maximize Your ROAS
3 Ways To Use ROAS In PPC Lead Gen Optimization
“In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.” –Matt Umbro Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized in the most efficient way. That’s why we love data, why … [Read more...] about 3 Ways To Use ROAS In PPC Lead Gen Optimization
Move Past ROAS And Think ROI
This week we’ve been discussing PPC challenges we’ve faced and how we overcame them. Having worked primarily with eCommerce accounts, I’ve come to understand that revenue and return need to be reviewed beyond face value in order to determine if a PPC program is truly profitable. In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of … [Read more...] about Move Past ROAS And Think ROI
ROAS For Beginners: The eCommerce Metric of Choice
For eCommerce Series Week, what could be more important than ROAS (return on ad spend)? While the rest of the posts this week will give great insight into what you should and shouldn’t be doing, my post is geared towards the eCommerce PPC beginner. If you are just starting PPC and you sell things online, both this post and ROAS are for you! What Is ROAS? ROAS is a good … [Read more...] about ROAS For Beginners: The eCommerce Metric of Choice
The Simplest Way to Change Bids Based On ROAS
One of the biggest hurdles for new e-commerce managers is learning to optimize bids based on ROAS. In training we are exposed to all the metrics native to AdWords but aren't always exposed to utilizing revenue (besides more is good). Thankfully it's really easy to explain this simple method. Let's jump on in! Setting the Scene There is nothing quite like starting an article … [Read more...] about The Simplest Way to Change Bids Based On ROAS
Is ROAS or CPA Better for Your Account?
Cost per conversion (CPA) and return on ad spend (ROAS) are the two primary performance KPIs. These two metrics not only allow you to examine account health from a high level but make decisions at the keyword level as well. Despite their importance, it is not uncommon to find advertisers who are not sure which one to use. Using CPA Cost per conversion is the staple metric … [Read more...] about Is ROAS or CPA Better for Your Account?
