Search Results for: account structure

With the rise of machine learning and the relentless march toward large-scale automation, digital marketers are now finding themselves in the middle of a perfect storm where they have less control over their campaigns, higher costs, and lousy results. To state the obvious, Google’s goals are not your goals. Source: Google Over the last few years, … [Read more...] about The Art and Science of PPC Account Structures

4 Red Flags Of Ineffective PPC Account Structure

Whether it's kicking off with a new client, conducting an audit, or delivering a comprehensive solutions blueprint, analysis of account structure is always a major indicator of account health. A properly groomed PPC account structure both reflects and streamlines every aspect of a marketing strategy. The intricacies of account structure are unique to every client. An effective … [Read more...] about 4 Red Flags Of Ineffective PPC Account Structure

PPC Account Structure and Organization Part III

Back in October I ranted about organized structuring and how much it can help you with the following: Reporting (You can report on different levels more easily) Optimizing (Account updates become easier with a clean account structure) Quality Scores (Ad copy to keyword relevance) Build Outs (Growing accounts becomes easier) In January, I continued on this rant, going … [Read more...] about PPC Account Structure and Organization Part III

Singing This Unsung Hero’s Praises – Proper Account Structure

With the Super Bowl matchup set, we’ll be talking football and PPC for January’s series week. Read how our authors compare the gridiron to the daily account management of PPC professionals. Matt starts us off this week by comparing how an unsung component of a football team compares to proper account structure. Quarterbacks get all of the accolades for throwing touchdowns, … [Read more...] about Singing This Unsung Hero’s Praises – Proper Account Structure

Account Structure and Reporting in Excel

In late October I wrote an article about a template I created in Excel for account build outs and creating an organized paid search account. I emphasized that building out accounts in an organized manner helps with reporting and ease of optimizations. How does this organization help with reporting? Let's dig back into Excel to show how reporting can be done easily with a … [Read more...] about Account Structure and Reporting in Excel

Account Structure: The Backbone of PPC Success

Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data quality and integrity would be far superior. The same holds true for PPC accounts. Campaigns with tightly themed ad groups and targeted keyword sets will usually … [Read more...] about Account Structure: The Backbone of PPC Success

A Perfect Account Structure: Fact or Unicorn?

Here at Hanapin, we’re always trying to find the best way to do things. If there’s a method that generates the best results, we’ll call it a best practice and teach it to all the Account Managers as the best way to do that thing. One such thing we’ve been working on for a while is account structures. It seems there are a number of different methods that different people in the … [Read more...] about A Perfect Account Structure: Fact or Unicorn?

Writing Successful PPC Ad Copy – Building from Account Structure & Beyond

For this month’s series PPC Hero decided to go back to the basics, but with a twist. We’ll be tackling all of the standard best practices for bids, ads, and keywords. But we’ll also share some of our personal insights about what works, what doesn’t, and what you can apply to your own accounts. Yesterday, Eric discussed how account structure is vital to making sure your PPC … [Read more...] about Writing Successful PPC Ad Copy – Building from Account Structure & Beyond

Account Structure

/account-structure-set-up-and-best-practices/ /the-complete-ppc-account-audit-guide/ … [Read more...] about Account Structure

7 Ways To Keep Your PPC Account Structure Manageable

I came across an account a few months ago so large and unwieldy that the thought of optimizing it made my eyes water. What was so wrong with the account structure you ask? Nothing! By my own admission it was perfectly set up. Campaigns were set up along tight thematic lines, each campaign had a separate mobile and desktop version, and these were both doubled up into both a … [Read more...] about 7 Ways To Keep Your PPC Account Structure Manageable

Heroview – PPC Account Structure & Organization

Organization in PPC is essential! Today our Heroview focused on just that: PPC account structure & organization. Cassie Allinger (@CassieAllinger), a Sr SEM Strategist at @dealerdotcom, pulled back the curtain on her organization and account structure techniques & showed us how it's done! Welcome to today’s Heroview, everyone! Real-time interviews featuring PPC experts … [Read more...] about Heroview – PPC Account Structure & Organization

The art and science of PPC account structure