$150 million dollars can buy you a lot of things in this world. Maybe you fancy yourself a mansion in Bel Air. Maybe you prefer a private island in Thailand right next to the famous Phuket beach. Somebody, somewhere decided our team at eBay should spend that kind of money on Paid Search traffic, specifically on Product Listing Ads (PLA). While I might have preferred that … [Read more...] about What I learned managing a $100M+ Paid Ads Budget at eBay
Search Results for: budget
How to Maximize Google Ads Results With a Low Budget
How much Google Ads budget a business allocates to campaigns has been a question that has lingered for years. Whilst paid marketers around the world would say that their channel should get the most spend, in reality, for lots of businesses the money just isn't there. So what does this mean? Is that it for small businesses? Does this mean that Google is a no-go zone? This is … [Read more...] about How to Maximize Google Ads Results With a Low Budget
Six Ways to Adjust Google Ads to Save Budget
You don't have to be a financial expert to know that the economy is in a rough patch. The vast majority of workers are working from home or laid off, retail stores are closed, and most bars and restaurants haven't been open for dine-in customers. For most of the nation staying home has been a good thing for the eCommerce industry, however, which saw a 25% … [Read more...] about Six Ways to Adjust Google Ads to Save Budget
From Beginner to Beginner: How to Best Manage your Marketing Budget
As someone who is soon going to be handed an account to lead for the first time in their digital marketing career, one of the things that must feel the most universally daunting is handling the budget that comes with it. Of course, it’s important to be able to maximize the marketing potential for any account but, how can one use the data provided overtime to figure out where to … [Read more...] about From Beginner to Beginner: How to Best Manage your Marketing Budget
How To Increase E-Commerce Conversions On A Shoestring Budget
When having an online business presence, the constant challenge to convert webpage visits into sales is real. A conversion rate resembles sales per visit and accurately represents how strong your e-commerce marketing strategy is to seal the deal. With precious time and money being used on various online tools and techniques to draw an audience to a website, it is no surprise … [Read more...] about How To Increase E-Commerce Conversions On A Shoestring Budget
Amazon PPC Management: How To Get The Best On Budget
Amazon is one of the largest digital marketplaces for online retailers in the world. This platform also offers marketing and advertising services for both vendors and sellers. Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience. Amazon Advertising offers the PPC (pay-per-click) model that is … [Read more...] about Amazon PPC Management: How To Get The Best On Budget
Excel Solver: Optimize Your Budgets Across Campaigns [Webinar]
Do you have an ideal paid media budget, but are struggling to understand how much you need to invest across different campaigns to get the results you want? Or maybe you have a budget range and need to understand what results to expect at each end. There’s an underutilized tool for that - and it’s built right into Excel (or Google Sheets, if that’s what you … [Read more...] about Excel Solver: Optimize Your Budgets Across Campaigns [Webinar]
Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
As we all know, the COVID season has been a trying time for all, and during these times everyone needs someone they can trust. Agency clients are no exception. As a result of COVID-19, it has been commonplace for brands to decrease their paid media budget or cut all advertising budget as a whole. Many brands have even gone through hard times on their teams, including pay cuts … [Read more...] about Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
I am using this opportunity to remind you about Facebook's mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This change is the mandatory move away from ad set budgets to campaign budgets, also known as campaign budget optimization (CBO). Some of you may remember hearing this would happen last September but Facebook has pushed the date to … [Read more...] about Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
Google Ad Script to Manage Campaign Budgets
Today as advertisers utilizing Google Ads, it is a universal struggle to manage to a specific budget by campaign(s). Your options in the U.I. are singular: set a rule that excludes hourly. My question is why? Would it not be great to have a script to manage at the campaign level, via a sheet in 2019? It took some time but I figured it out, which you will see below. The … [Read more...] about Google Ad Script to Manage Campaign Budgets
How to Grow a Startup With Paid Search on a Low Budget
If you want your startup business to succeed, you can’t wait for your SEO marketing strategies to bring in your desired traffic. Time is of the essence. Fortunately, you have a tool like the PPC to give your startup a kick start. With the right PPC advertising campaign, you can increase the organic traffic of your website. Your startup business needs solid proof of concept. … [Read more...] about How to Grow a Startup With Paid Search on a Low Budget
The Case For Time Flexible PPC Budgets
"Just wanted to let you know your campaign has a limited budget. You're hitting your goals so might as well raise it!" I'm guessing I'm not the only one who hears this from platform reps, account executives, and sales associates. In a perfect world, every client has an unlimited budget restricted only by the maximum scale at which ROI remains positive. In the real world, that … [Read more...] about The Case For Time Flexible PPC Budgets
