Bid/Budget Management, PPC KPIs
Click Share Vs Impression Share – Which One Should You Care About?
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google. Read More »
Bid/Budget Management, PPC KPIs
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google. Read More »
Advanced PPC Strategies, Search
See the results of a Target Impression share bidding experiment for a multi-brand strategy. Read More »
Account Structure, Keyword Research
Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas! Read More »
Advanced PPC Strategies, Search
When it comes to marketing metrics like ad impression share, more is better, right? So…are quality and quantity the same thing? Read on to find out! Read More »
Ad Copy Testing, Ad Customizers
Learn how DKI Ads helped to not only improve CTR but also improved key metrics such as impression share, impressions until conversions and lowered CPCs. Read More »
Basic PPC Strategies, Competitive Analysis
Read on as we define and review what the AdWords impression share metrics mean to the success of your accounts. Read More »
Excel, How To
So maybe you are convinced that using Lost Impression Share Due to Rank more often would be a good idea. But in what ways should we use this metric? Read More »
Advanced PPC Strategies, How To
We will dissect the various forms of impression share metrics, show how to calculate incremental conversion opportunities lost to budget and ideas to help improve total impression share. Read More »
Advanced PPC Strategies, Bid/Budget Management
Impression share metrics are often used as the key indicator of one’s market share. Our case study reveals that this metric can be quite misleading. Read More »
Basic PPC Strategies, Match Types
Google has just announced the release of Search Impression Share data at the keyword level! Our search for tools that allow for the most detailed analysis has reached another mile marker. This will allow us to change our approach to impression share metrics (and the... Read More »
Save time and Become the Hero with updates from PPC Hero in your inbox!
You are about to delete this job.
Are you Sure you want to delete this job post?
Enter your email address below.