For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. As Eric explained yesterday, … [Read more...] about 7 CRO Lessons Learned in 2013
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7 Life Decisions PPC Managers Have Made
1. To be weird Straight to the point, PPC people are a little weird. Maybe it is the long hours. Perhaps it is the fact that our results are thrown in our face near-real time. It could even be that the weirdo’s are naturally attracted to the hybrid of marketer/IT person that PPC management requires. Either way, we’re a weird bunch and I wouldn’t change it for the world. 2. … [Read more...] about 7 Life Decisions PPC Managers Have Made
Give Your In-House Team a Little Breather!
Not every company needs to employ an agency full-time to manage paid search. Yup, I said it and I work for an agency. Shhhh…no one tell! The truth is that sometimes keeping either a single individual or a small in-house team for PPC management fits certain corporate level business models much better than hiring an entire agency. But what happens when Google releases a new … [Read more...] about Give Your In-House Team a Little Breather!
News Update: It May Be Google’s World, but Yandex is MORE than Living In It!
Today’s news update is in reference to an article written by Andy Atkins-Krüger called, “Yandex: Not Copying But Searching For Google’s Underbelly.” In his article, Andy discusses a recent conversation he had with Ilya Segalovich, Chief Technology Officer and co-founder of Yandex. The main purpose of Andy’s post is to uncover the similarities and differences between Yandex and … [Read more...] about News Update: It May Be Google’s World, but Yandex is MORE than Living In It!