A 9 Step Guide To Lower Your Cost Per Lead
November 30, 2011
A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week’s PPC expert, Abby Woodcock, gives you a 9 step guide to lower your cost per lead. If you’re starting to get over your cost per lead goals or just need more wiggle room for testing, just follow Abby’s guide!
(Change the settings to 1080!)
If you’d like more information on the steps Abby has laid out for you, check out these additional resources:
Step 1: Ad Review
Step 2: Lower Bids
Step 3: Historical Review
Step 4: Review By Network
Step 5: Review By Device
Step 6: Try Remarketing
Step 7: Add Negatives
Step 8: Day Parting
Step 9: Analyze Geographically
If you’d like to see past Whaddya’know Wednesdays, check out the Video Blog page!
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