A 9 Step Guide To Lower Your Cost Per Lead

By Amanda West-Bookwalter | @Amanda_WestBook | Senior Account Manager at Hanapin Marketing

A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week’s PPC expert, Abby Woodcock, gives you a 9 step guide to lower your cost per lead. If you’re starting to get over your cost per lead goals or just need more wiggle room for testing, just follow Abby’s guide!

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If you’d like more information on the steps Abby has laid out for you, check out these additional resources:

Step 1: Ad Review

Testing Ad Copy For PPC Success

Step 2: Lower Bids

Bidding Smartest, Not Hardest

Faster, More Accurate Bid Changes

Step 3: Historical Review

Comparing PPC Data Over Time

Step 4: Review By Network

Series On Succeeding in the Display Network

Step 5: Review By Device

3 Mobile Marketing Tips

Why All Your Accounts Should Be Running Mobile Campaigns

Step 6: Try Remarketing

Remarketing Success & Advanced Strategies

Step 7: Add Negatives

6 Tips to Improve Your Negative Keyword Strategy

Step 8: Day Parting

Step 9: Analyze Geographically

Using AdWords Location Targeting Effectively

If you’d like to see past Whaddya’know Wednesdays, check out the Video Blog page!

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.