A Superhero Recap: Hero Conf Philadelphia

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

Screen Shot 2016-05-03 at 3.04.59 PM

I had to start off this post with this awesome tweet by Mary Hartman, because it’s such a perfect analogy to the end of every Hero Conf.  We meet awesome new people, learn ground-breaking insights, and end up with amazing experiences and memories that we get to reminisce on for years to come. The only difference is – you’ll never get too old for this Summer Camp!!

This year, we made our way to the City of Brotherly Love, Philadelphia, for Hero Conf 2016 at the Pennsylvania Convention Center and boy was it a BLAST! Not only was it an amazing conference, it was the biggest conference we’ve ever hosted (I’ll get into some more details in a moment). The speakers were incredible as always, the food was delicious (we made our own Philly Cheesesteaks…yeah, it was awesome), there was SO. MUCH. SWAG. and the networking events were tons of fun (I mean, if you didn’t do the fun machine at the Bar Takeover Powered by Bing, you really missed out:D)! I could go on and on, but let’s face it, I’m biased. So, instead, the story of Hero Conf’s awesomeness will be told through a series of tweets posted by attendees and those that wished they were at the conference with us.

BUT FIRST…..let me take a selfie.Screen Shot 2016-05-03 at 3.46.43 PM

The Numbers!

  • There were 556 total registrants – a 10% increase over 2015
  • 2,031 tweets over the course of 3 days, with 8.07M impressions
  • 94% of attendees said they will return next year, so we must be doing something right!

Just to give you a bit of perspective on our registrant number, the very first Hero Conf in Indianapolis had 72 registrants. 72. And five years later, we’re over 500 and growing every year!

Screen Shot 2016-05-03 at 3.11.06 PM

The #HeroConf Story…

Screen Shot 2016-05-03 at 3.43.46 PM

Screen Shot 2016-05-03 at 4.24.23 PM

There were so many tweets about how incredible the speakers were
that I had a hard time picking just a couple!

Screen Shot 2016-05-03 at 3.09.23 PMScreen Shot 2016-05-03 at 3.10.29 PM

Screen Shot 2016-05-03 at 3.15.30 PM

We don’t do boxed lunches at Hero Conf. Ever.
We believe in delicious meals that fuel the brain and feature the local flavors of the city. The Snack Breaks included a make-your-own Philly Cheesesteak station, Soft Pretzels, Cannolis, and Lemon Ice.

Screen Shot 2016-05-03 at 4.21.19 PM Screen Shot 2016-05-03 at 4.20.24 PM

Screen Shot 2016-05-04 at 8.03.11 AM

Remember when I mentioned there was a lot of swag?
If you want to see a short and fun video on all the swag at Hero Conf,
check out WebRanking’s video.

Screen Shot 2016-05-03 at 3.17.35 PM

Bing put on one heck of a party of the Center for Architecture,
complete with Rocky, Ben Franklin, and Fun Machines!

Screen Shot 2016-05-04 at 8.21.19 AMScreen Shot 2016-05-04 at 8.10.20 AMScreen Shot 2016-05-04 at 8.22.19 AM Screen Shot 2016-05-04 at 8.11.31 AM Screen Shot 2016-05-04 at 8.13.15 AM

And last but not least, we announced that next year’s conference
will take place in sunny Los Angeles, California!

Screen Shot 2016-05-03 at 3.06.01 PM

Screen Shot 2016-05-03 at 3.07.19 PM Screen Shot 2016-05-03 at 3.04.29 PMScreen Shot 2016-05-03 at 3.09.40 PM

(#shamelesspromotion) And don’t forget, we are also hosting Hero Conf in London this October. Registration is already open and if you book now, you save 35%!

Huge thank you to all the speakers, sponsors, and attendees. We had an amazing time at the conference and hope you did too! See you in London and LA!

The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.