Category: Uncategorized

9 New Jobs Posted on the PPC Hero Job Board

New jobs have been posted to PPC Hero's Job Board, including new positions open at Go Local Interactive, Workshop Digital, Brand Value Accelerator, Hanapin Marketing, SG Services, FindLaw, Rakuten Marketing, and Dyad.

The Great Brand Keyword Debate: What You Need To Consider

We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it...

Turn Your PPC To-Do List Into a Digital Strategy

Finding the time to work on a strategy with an ever growing task list is a day to day struggle for the digital marketer.  This challenge becomes even more relevant in paid search where many of our levers are tactically based.  In many ways the...

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