Creating impactful PowerPoint slides is essential for delivering a memorable and effective presentation at conferences like Hero Conf. This guide will walk you through the key principles of slide design, storytelling techniques, and best practices to ensure your content resonates...
Uncategorized
What Is Reactive Marketing and How to Apply It to Your Brand
What is reactive marketing and why bother with it? Read this complete guide and learn why and how to apply a reactive marketing strategy to your brand.
Continue Reading What Is Reactive Marketing and How to Apply It to Your Brand
Party Hats for Cats: More exciting AI creative tools coming
If 2023 was the year many of us developed a degree of AI-induced neurosis at the fear the machines would at best steal our jobs, at worst bring about the apocalypse, then 2024 has so been the year of toned...
Continue Reading Party Hats for Cats: More exciting AI creative tools coming
6 Retargeting Strategies to Boost Your Campaigns
Retargeting capitalizes on the principle that not every visitor who encounters your brand or product will convert on their first visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial...
Continue Reading 6 Retargeting Strategies to Boost Your Campaigns
Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers
As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google’s Customer Match provides a robust solution for paid search advertisers to scale reach and engagement with both new and existing...
Digital Marketing Attribution Demystified: Can It Be Simple?
Digital marketing attribution models help businesses determine which particular interaction with a customer has led to a desired result. That could be a web page visit, sign-up, purchase, or other. Accurate attribution measurement is essential for marketing efficiency and the...
Continue Reading Digital Marketing Attribution Demystified: Can It Be Simple?
Why YouTube Advertising is Essential to Your Marketing Mix
Whether it’s your favorite TV ad from when you were younger or a song that transports you back to something you saw in the ad breaks, there’s no denying the lasting impact that video advertising has had over the last...
Continue Reading Why YouTube Advertising is Essential to Your Marketing Mix
What is ‘End Customer Company Name’ and Why Does it Matter?
In the ever-evolving landscape of digital marketing, efficiency and precision are paramount. Google Ads, a cornerstone of many businesses’ advertising strategies, continues to innovate to provide best-in-class standards of support for its users. The latest enhancement to their support system...
Continue Reading What is ‘End Customer Company Name’ and Why Does it Matter?
PayPal Advertising is Coming: New Payment Platform Appointments Point Towards Consumer Commerce Pivot
Last month it was Netflix ads, now PayPal advertising looks like becoming the next big thing. The online payments system is the 143rd largest Fortune 500 corporation by revenue and has a (self-)reported 200 million users. Those factors alone have...
The Ultimate Guide to Cookies & Marketing Consent Management Platforms
Data privacy regulations are becoming increasingly stringent. Consent Management Platforms (CMPs) are playing an ever more pivotal role in facilitating compliance and fostering trust between businesses and their users. These platforms provide mechanisms for obtaining, managing, and documenting user consent...
Continue Reading The Ultimate Guide to Cookies & Marketing Consent Management Platforms
How to Get the Most From Your ROAS Campaigns
In the world of Google Ads, two popular bidding strategies are “Maximize Conversions” and “Target CPA.” These strategies have evolved over time and are known for their effectiveness. Historically, tCPA (Target Cost Per Acquisition) has been the go-to strategy. Though...
Continue Reading How to Get the Most From Your ROAS Campaigns
A walkthrough guide to Meta instant form ads
Meta instant forms ads are in-platform lead forms for Meta. They are designed to help you qualify leads directly on Meta by asking people to fill out a form attached to your ad. This way you can cut down the...
Continue Reading A walkthrough guide to Meta instant form ads
