Ads In the Wild: Use Close-Ups in Small Format Images
September 8, 2012
Facebook ads don’t give you much room to play with when it comes to the image, think 80×120 pixels. And yet, the image remains pretty much THE make or break element of your ad. Without a great image, you just won’t grab the users’ eyeballs.
And if no one even sees your ad, it’s got no chance to convert, or even persuade.
So how do you get a hard-hitting image that’s also small?
You focus in on close-ups. Don’t picture the whole group, picture just one person. And don’t even show the whole person, just show their bust, or even just their face.
Same thing with products. Zoom in and crop. Make the image as visually striking as possible. And try to get some drama and story appeal into the photo too.
Here’s an example of what happens you get that wrong:
And here’s what it looks like when you zoom and crop and add some color:
Now, this will probably piss off the band members, because they’ve been miniaturized, but that’s the sacrifice you have to make. Zoom in on the frontman, because, by the very nature of his job, he’s the most recognizable face of the band. Add in the band’s name in Red.
That leaves a little extra space on the side, so I used that with the “Live @Pcola, just to help people take in all the info at a quick glance.
Notice, too, that I made the headline more explanatory, to further egg on the Creed fans to look up the dates.
Quite a bit more visual impact, all in all though, don’t you think?
It’s easy, and you can do it too; just remember to zoom and crop for small images with big impact.
Browse By Category
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!