Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are...

Explore how to build an ad copy template in Excel that will save you time formatting and organizing proposals for your clients or boss!

Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.

Is your ad not showing? Check out the top 10 reasons why your ads may not be showing in Google. Start working your way down the list!

While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.

Learn about the changes between text ads and responsive ads, how to check your ads and get best practices for using responsive ads.

We will cover what IF statements are, what they can do, and how to set them up in your account for success.