By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns.

Is your ad not showing? Check out the top 10 reasons why your ads may not be showing in Google. Start working your way down the list!

Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak to different people or test...

Explore how to build an ad copy template in Excel that will save you time formatting and organizing proposals for your clients or boss!

Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.

While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.

Learn about the changes between text ads and responsive ads, how to check your ads and get best practices for using responsive ads.