In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn’t end there. How do you know if either medium is truly working? Beyond interface and report numbers, this month’s presentation will center around:
- Which metrics and data points you should track long-term.
- How to project future performance based on those long-term changes.
- Where your PPC & SEO campaigns fall in the grand marketing scheme for your brand when it comes to overall return.
The webinar will occur this Thursday, April 25 at 12:00 pm EDT.