You could just go off of a formula and call it a day, but in order to have a solid budget in place you...

Yes, our second episode of Real Life PPC is in fact Stranger Things themed.

Google announced yet another high-impact update to exact match keyword targeting just last night, and we just have to talk about it.

What does this consolidation mean for you? Will we have easier access to the video and display ads for vendor central? This could mean a whole new level of advertising we previously didn’t have access to.

With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion.

When we heard the news about the targeting changes, our analysts got to work...and we have a solution!