April Showers Bring May PPC Flowers

By Sarah Storm | @Hanapin

April showersScenario: you’ve inherited a PPC account and are tasked with your first month of account management, or you’re kicking off a brand new PPC account. Where do you start? What do you do? Fear not, PPC Hero to the rescue! In this month’s blog series, we’ll talk about what PPC seeds to plant now to set yourself up for long term success.

Here’s a quick look at the topics we’ll be covering next week, so be sure to check back then…and come ready with your notebook!

Monday: Initial Client Communication and Research – Kayla

Tuesday: Account Goal Setting – Sarah

Wednesday: Structuring New and Existing Accounts – Felicia

Thursday: Nurturing Your Account – Dave

Friday: Series Wrap-Up – Kayla

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In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

Top Tips for Building Your Digital Marketing Team

While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...


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