April Showers Bring May PPC Flowers

April showersScenario: you’ve inherited a PPC account and are tasked with your first month of account management, or you’re kicking off a brand new PPC account. Where do you start? What do you do? Fear not, PPC Hero to the rescue! In this month’s blog series, we’ll talk about what PPC seeds to plant now to set yourself up for long term success.

Here’s a quick look at the topics we’ll be covering next week, so be sure to check back then…and come ready with your notebook!

Monday: Initial Client Communication and Research – Kayla

Tuesday: Account Goal Setting – Sarah

Wednesday: Structuring New and Existing Accounts – Felicia

Thursday: Nurturing Your Account – Dave

Friday: Series Wrap-Up – Kayla

The Rise of The No-Click Search Results

Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.