Creating work habits that are effective in helping you manage your time is essential to increase your productivity and decrease stress levels.

In this monthly post, we bring you the latest from all of the major ad platforms.

In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing.

Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place! In this blog, I cover...

Campaign structure is the backbone of your PPC account. Learn all the tips and tricks to creating a great structure.

Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your ROI.

A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing.