As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out...

Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.

There's a huge discrepancy in the value many small business owners place on digital presence and marketing compared to the known value digital provides.

YouTube is likely one of the last frontiers of your account that you haven’t started exploring yet. As Google rolls out more audience targeting options, video ad sequencing, and TrueView YouTube Ads, they’re trying to entice you to make the leap for the first time...

Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!

In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing plan - as well as...

Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery.