Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.
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5 Campaign Red Flags And Why They Matter
As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to...
Five Crucial Aspects of the Most Popular PPC Ad Platforms
Looking to get the most out of your PPC Ad Strategy? Here are some crucial differences between the most popular PPC platforms available!
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How to Effectively Prevent Mobile Ad Fraud and ROI Setbacks
The ultimate guide to mobile ad fraud prevention. Definitions and the importance of collaboration; all you need to know, right here.
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How to Create a Successful Go-to-Market Strategy
Go-to-Market Strategies can be considered as an important and critical component of every startup’s accomplishment.
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From Beginner to Beginner: How to Best Manage your Marketing Budget
Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets, A/B tests, and more.
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PPC Task Checklist For Account Success
A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing.
Digital Marketing KPIs You Can’t Ignore
Successful digital marketing campaigns require the right metrics. Your business should be tracking these eight KPIs.
PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
This post includes the most effective tips to drive a business' paid campaigns via highly-quality PPC keywords.
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4 Organizational Tools For Managing Digital Marketing Teams
Group Account Director Rachel Poulos shares the 4 main tools she uses to keep her team organized during the busiest seasons.
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What Clients Want
An experienced Group Account Director highlights the top requests that clients ask of their agency and how to deliver them.
Tips for Building Expansion Proposals
This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.
