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A/B Testing, Account Structure
Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets,... Read More »
Basic PPC Strategies, PPC Strategy
A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing. Read More »
Basic PPC Strategies, PPC KPIs
Successful digital marketing campaigns require the right metrics. Your business should be tracking these eight KPIs. Read More »
Basic PPC Strategies, Intermediate PPC Strategies
This post includes the most effective tips to drive a business' paid campaigns via highly-quality PPC keywords. Read More »
Basic PPC Strategies, Intermediate PPC Strategies
Group Account Director Rachel Poulos shares the 4 main tools she uses to keep her team organized during the busiest seasons. Read More »
Advanced PPC Strategies, Basic PPC Strategies
An experienced Group Account Director highlights the top requests that clients ask of their agency and how to deliver them. Read More »
Advanced PPC Strategies, Basic PPC Strategies
This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan. Read More »
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