Struggling with PPC and converting clicks into customers and sales? Learn the importance of targeting those with a realistic intent to purchase.

Do coupons and promotions actually work in paid search? As it is for most things in digital, the short answer is that it depends on the business.

We are proud of our content and we want to share it with you! Below are the top 5 reasons why our newsletter rocks but mostly why it may be important to you.

Explore Will Larcom's 5 biggest shortcomings as an Account Manager and the takeaways unearthed by being able to identify them!

Get tips for reducing CPL in your account, as well as some more mid and longer-term strategies you can employ when a high CPL becomes a problem.

In observing onboarding, I have found a few helpful hints that will help account managers to gain their client’s trust early.