Category: Basic PPC Strategies

Tips to Lower Rising Cost Per Click

As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out...

5 Must Watch PPC Reporting Metrics For Small Businesses

Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.

3 Tips for Refining YouTube Placements

YouTube is likely one of the last frontiers of your account that you haven’t started exploring yet. As Google rolls out more audience targeting options, video ad sequencing, and TrueView YouTube Ads, they’re trying to entice you to make the leap for the first time...

PPC Conversion Tracking

Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!


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