You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account...

Get a walk-through of some basic PPC math equations that will help you manage your accounts better.

If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall marketing efforts.

This blog provides tips and insights into event-based paid search strategies surrounding audiences types and different ads to garner success.

Learn how Brand Building can help strengthen your brand and enhance the performance of your branded campaigns.

When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic Changes, More Room for Error

This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.