Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your...

A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing.

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find...

You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.

Get a walk-through of some basic PPC math equations that will help you manage your accounts better.

If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall marketing efforts.

This blog provides tips and insights into event-based paid search strategies surrounding audiences types and different ads to garner success.