Are Enhanced Campaigns Going to Ruin Your PPC Accounts?

By Megan Stout | @Hanapin | Senior Designer at Hanapin Marketing

Google’s looming Enhanced Campaigns update to AdWords has a lot of people asking questions. Maybe you’re trying to decide if it’s good or bad, or you’ve already decided, or maybe you’re just trying to make sure your campaigns don’t tank after the update becomes mandatory this summer.

Listen in on our discussion panel of PPC experts with Jeff Allen & Sam Owen of Hanapin Marketing & Larry Kim of Wordstream as they freely discuss the pros and cons in their own words. Many of your questions will be answered as they describe their plans to migrate thousands of accounts to Enhanced Campaigns over the next few months. Questions like:

  • Just how mandatory is “mandatory”?
  • Will I have to change my content strategy?
  • Are there ways I can still target my campaigns by device?
  • How will the update affect my traffic segmentation efforts?

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