Are You Taking Advantage of the Images in Your Own Back Yard?
September 13, 2011
It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look at the philosophy and strategy behind these ads and provides actionable advice for anyone looking to improve their ad copy.
So what’s the problem with this Facebook Ad?
Frankly, if you have an iPhone 4, it’s kind of a compelling message: get mega protection without settling for a mega-bulky case.
But the picture is something of a fail.
It looks like just one more “win an iPhone” pics. You have to look at it pretty hard to see the “threat” to the phone symbolized by the coffee-looking liquid splashing up, as if the phone had been dropped into a mud puddle or something.
Now look at this picture (and ignore the “play” button on the image):
Granted, at Facebook Ad Image size, it’s hard to get an immediate read on it, but clearly, someone is holding an iPhone with winter gloves on, and it looks like snow is covering the phone.
It also looks true to life, with a cinéma vérité sort of authenticity to it. And the incongruence of a snow covered iphone with the red riding hood figure in the background give it definite story appeal.
The point? This photo was taken from the LifeProof’s Website. They had access to this and could easily test it. And they should test it because more people are likely interested in this product than are currently, actively looking at the ad, and a better picture could best fix the biggest hole in their ad performance funnel.
If you look for pictures with an eye towards “Story Appeal” you might just be surprised at what you can find on your (or your client’s) own Website.
Browse By Category
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
How to Master Attribution for Easy Budget Planning
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.
Competitive Device Trends: An In-Depth Analysis
Explore how to pull a templated report that includes both device analysis and auction insights competitor data as well as recommendations!
AdWords Interface Updating By End of 2018
By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.