Despite being the default, advertisers are reluctant to use Responsive Display Ads. So what are their benefits, and why can’t you afford to not be using them?
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Past, Present, and Future: Social recommendations for the Festive Season
Brainlabs Global VP of Social, Ofir Halfon, helps you prepare for the holiday season with a 2020-2021 CPA vs CPM analysis and Social recommendations for the UK and US market.
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How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask
Picking the right investment is one of the biggest concerns eCommerce business owners have. These questions can point you in the right direction.
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Review Ads on Social for eCommerce Brands [Case Study]
One paid social expert tested product review imagery in her Facebook Ads. The results were promising - check out her case study to learn how she ran the test.
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How to Create Thumb-stopping Social Ads
No one is really looking forward to seeing another ad. Overcome banner blindness with Bahador's top tips for creating attention-grabbing social media ads.
Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies.
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Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format.
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Visual Search – Could It Be The Next Big Thing?
Images are the way of the future - will it be the future of search? We think so.
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How to Use Asset Placement Customization in Facebook
Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.
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The Good, Bad, And Ugly Impact Of PPC On Journalism
Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.
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Image Extensions Now Available In Bing Ads
Amongst a holiday season of innovation and addition in the PPC world, Bing Ads recently announced the reincarnation of image extensions in search ads. Although previously introduced and eventually discontinued within AdWords, Bing Ads will now offer advertisers the ability...
Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your...
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