Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.

Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.

Amongst a holiday season of innovation and addition in the PPC world, Bing Ads recently announced the reincarnation of image extensions in search ads. Although previously introduced and eventually discontinued within AdWords, Bing Ads will now offer advertisers the ability to increase clicks and grab...

We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business.

How you manage your ad creative process must be considered, answered, and decisively acted upon in order to have a successful paid search program.

Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.

We're going to review Dynamic Contextual Ads and learn exactly what you should be doing to identify the value in this campaign.