Are Your Ads Displaying on the Content Network? Better Check Your Settings!
April 30, 2008
About a week ago news broke that Google was being sued over displaying ads on the content network when the advertisers left their content network bids blank. Apparently this was happening because these advertisers’ content network bids weren’t specifically set at $.0.00. This advertiser was under the impression that if you leave the content bid box blank you are opting out of the content network all together – but that’s not how it works.
Elinor Mills from Cnet News.com reports that the lawsuit stated, “When customers do not bid for ads on third-party sites, Google places ads there anyway and automatically charges customers the amount they specified for ads on Google.com.”
The article also mentioned that “sophisticated search engine marketers know to put a “0” in the box for the content network AdSense sites if they don’t want ads there. If you’re a ‘sophisticated search engine marketer’ then you would know that one, in order to not have your ads shown on the content network you must simply uncheck the content network box within your campaign settings. (see image below) And two, you literally can’t set your content network bids to zero, as the minimum bid is $.01.
If you have the content network box checked, meaning you do want to advertise on the content network, but then leave the bid box blank, that will default to your sponsored bid settings.
The complaint says there is no way to opt out of the content network when setting up your campaign bids…“Google does not inform its advertisers that if they leave the box next to the content bid blank, Google will use the advertiser’s bid for clicks occurring on the content network, the lawsuit says. There is no option to opt out of content ads during the process, according to the document, “ says Mills.
Obviously this advertiser needs to do a little research before slamming Google with a silly lawsuit like this one. The point of the story for new advertisers is, if you don’t want your ads to show on the content network, simply go into your campaign settings, and uncheck the box that says, ‘content network’. Don’t leave your content network bids blank, they will default to your sponsored search bids!
Browse By Category
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.