Alka Du Mont

Account Manager at Hanapin Marketing

Alka Du Mont is an Account Manager at Hanapin Marketing. Her main focus is building better client relationships by strengthening communication, resolving concerns and providing detailed reporting for clients of the agency. Pairing 2 years of paid search agency with over 11 years of digital technology experience, Alka has been fortunate to participate in some of the industry's most innovative marketing opportunities. Despite all requests to change, she continues to favour the Canadian spellings in all writing as she was taught in her hometown of Toronto, Canada.

7 Tips To Optimize Your Bing Shopping Campaign

We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.

Opinion, Search

Is Your Website Your Own Worst Enemy?

In this post, we'll look at factors that are negatively impacting your website and give you solutions to remedy the problems. Read More »

Facebook, How To

2017: The Year You Launch Your Video Ads

Get tips on how to navigate the Facebook and YouTube video platforms, optimizing video ads and tracking success! Read More »

Ad Extensions, Search

4 Strategies For Improving Your Click-To-Message Ad Extensions

Last year, Google heard the requests for better text tracking tools for text messages and developed the Click-To-Message mobile-only ad extension. Learn how to use! Read More »

How To Optimize PPC Campaigns That Are Limited By Budget

Negative Keywords, Search

Embracing The Dark Side Of Negative Keywords

Today I'm going to talk about my love of negativity. Negative keywords, that is. Read on for tips to ensure you use negative keywords correctly and efficiently. Read More »

PPC Strategy, Reporting / Conversion Tracking

Use The AdWords Reports Tab With Authority

Google has made great strides with the Reports tab and in this post, we will review how to create a report and give you ideas for the type of analysis you can do without ever leaving AdWords. Read More »

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