Andrew Harder

Account Manager at Hanapin Marketing

Andrew is an Account Manager at Hanapin Marketing currently working in a variety of lead generation verticals. An Indiana University graduate, with a professional background in B2B software marketing, he has honed his digital marketing expertise since coming to Hanapin in the fall of 2017. Born and raised in Minnesota, Andrew loves the outdoors and his Minnesota sports teams. In his free time, he enjoys traveling with his wife, running the Bloomington trails, and playing guitar.

3 Reasons to Run Responsive Display Ads + New Features

If you are late to the party or have been hesitant to test Responsive Display Ads, here are 3 reasons why every advertiser should give RDAs a try.

Measuring the Success of TrueView YouTube Ads

Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads.

New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019

Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019.

UAC Optimizations in 5 Steps

Universal App Campaigns are simple to set up. Simple is great, but how do you maximize performance and ensure quality conversions with limited options?

Leveraging Optmyzr Part 1: Creating PPC Reports

If you are new to PPC, new to Optmyzr, or new to creating reports, it can be difficult to know where to start. Explore how to create a report in Optmyzr.

The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns

Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.

Beginner's Guide to Creating DoubleClick Campaigns

Knowing how to advertise in a new platform can be intimidating. This guide will walk through a step-by-step process of how to create campaigns in DoubleClick.