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Andrew Harder

Account Manager at Hanapin Marketing

Andrew is an Account Manager at Hanapin Marketing currently working in a variety of lead generation verticals. An Indiana University graduate, with a professional background in B2B software marketing, he has honed his digital marketing expertise since coming to Hanapin in the fall of 2017. Born and raised in Minnesota, Andrew loves the outdoors and his Minnesota sports teams. In his free time, he enjoys traveling with his wife, running the Bloomington trails, and playing guitar.

Programmatic Guide: Google Campaign Manager

Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.

RSAs vs. ETAs: Stop Comparing CTR

You may be doing it wrong. Learn how to accurately compare Responsive Search Ad to Expanded Text Ad performance.

Measuring YouTube Success with Brand Lift Study 2.0

Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking thousands of people a specific...

3 Step DIY PPC Budget Pacing Tool

If you are looking for a better PPC budget pacing method, follow this step-by-step guide to create your own custom tool.

3 Reasons to Run Responsive Display Ads + New Features

If you are late to the party or have been hesitant to test Responsive Display Ads, here are 3 reasons why every advertiser should give RDAs a try.

Measuring the Success of TrueView YouTube Ads

Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads.

New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019

Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019.