Andrew Harder

Paid Media Strategist at Brainlabs

Andrew is an Account Manager at Hanapin Marketing currently working in a variety of lead generation verticals. An Indiana University graduate, with a professional background in B2B software marketing, he has honed his digital marketing expertise since coming to Hanapin in the fall of 2017. Born and raised in Minnesota, Andrew loves the outdoors and his Minnesota sports teams. In his free time, he enjoys traveling with his wife, running the Bloomington trails, and playing guitar.

Does ABM work? Case Study Details and Insights

Case study: An 80% CPM reduction and an 86% lower CPC since moving digital ad spend over to an account-based marketing strategy. See what we learned.

4 Pillars of Paid Media Growth

One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.

Creating Compelling Video with YouTube's Video Builder

Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples.

Programmatic Guide: Google Display & Video 360

If you’re interested in expanding your digital marketing efforts in 2020, Display & Video 360 is a great way to get started.

Programmatic Guide: Google Campaign Manager

Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.

RSAs vs. ETAs: Stop Comparing CTR

You may be doing it wrong. Learn how to accurately compare Responsive Search Ad to Expanded Text Ad performance.

Measuring YouTube Success with Brand Lift Study 2.0

Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking thousands of people a specific...