Andrew is an Account Manager at Hanapin Marketing currently working in a variety of lead generation verticals. An Indiana University graduate, with a professional background in B2B software marketing, he has honed his digital marketing expertise since coming to Hanapin in the fall of 2017. Born and raised in Minnesota, Andrew loves the outdoors and his Minnesota sports teams. In his free time, he enjoys traveling with his wife, running the Bloomington trails, and playing guitar.
Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking thousands of people a specific... Read More »
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