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ABM, Ad Campaigns
Case study: An 80% CPM reduction and an 86% lower CPC since moving digital ad spend over to an account-based marketing strategy. See what we learned. Read More »
Advanced PPC Strategies, Opinion
One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth. Read More »
How To, Video Ads
Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples. Read More »
Advanced PPC Strategies, Display
If you’re interested in expanding your digital marketing efforts in 2020, Display & Video 360 is a great way to get started. Read More »
Advanced PPC Strategies, Display
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager. Read More »
A/B Testing, Ad Copy Testing
You may be doing it wrong. Learn how to accurately compare Responsive Search Ad to Expanded Text Ad performance. Read More »
YouTube
Unless you can confidently measure the impact of your YouTube efforts, it’s difficult to accurately assess the impact it has on your overall brand. Views, view-through rate, clicks, conversions, etc. can quantify the effectiveness of a video ad, but asking thousands of people a specific... Read More »
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