Congruence analysis is an important area to focus on to align your PPC and CRO strategies. Read this article to learn why congruence should matter to you and a couple of places to look for optimization opportunities in your ad copy and on your landing... Read More »
Landing page copy can make or break a user's journey at any point of the conversion funnel. Here are some areas to consider when improving your landing page copy, plus a few tips to strengthen your copy now! Read More »
Forms are an important part of conversion rate optimization. Here are three elements I look at when optimizing forms and a few things I consider when looking at opportunities for improvement. Read More »
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