One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only...
Continue Reading Quick Look: Pay-Per-Click Metrics All Campaign Managers Should Understand
When you are in the process of building a pay-per-click advertising campaign, one of the least enjoyable but most important things to consider is your budget. How, in fact, do you intend to spend your (or your clients’) money? The...
Continue Reading How to Spend All That Money: A Few PPC Budgeting Strategies
The Google Content Network can be a great source of ROI, but it can also represent a great risk. The potential for great performance – and the potential for wasted budget – both come as a result of the network’s...
Continue Reading Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a...
Continue Reading First Glance: How Pay-Per-Click Marketers Should React to Bing
Bid management –adjusting keyword-level bids in an effort to land in a certain region of the search results – is monotonous, inefficient, and (perhaps) better handled by machines. That said, it is also a crucial tactic that can be used...
Continue Reading Improve PPC Performance with Efficient Bid Management
The easiest way to evaluate an ad quality is through click-through rate. After all, it is a simple metric, and it would seem to measure what we’re seeking to accomplish through awareness. But a successful campaign is made or broken...
With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or...
Continue Reading How to Leverage Google’s Trademarked Term Bidding Policies
The key to a successful online marketing campaign is to always, always think the way your potential customer thinks. Armed with that perspective, you must build a keyword list to take advantage of these hypothesized search habits. You must test...
Continue Reading Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
With a strong, mature e-commerce campaign, you may find yourself running short of ideas on how to truly drive increased sales. Perhaps you are working through some (good) new ad creative techniques, or perhaps you have expanded your keyword list...
Continue Reading Driving Campaign Success With Advanced Ad Scheduling
In many cases you may be running a strong, mature PPC campaign, exceeding your goals and driving strong results. The causes of this – strong keyword lists, effective ad creative, efficient bidding strategy, and a website that delivers on the...
Continue Reading Simple PPC Ad Tests Can Drive Up Your Click-Throughs and Conversions
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