Prepare Yourself for the Future of Audience Based Advertising
Explore how audience targeting plays an important role in the future of audience based advertising.
Brad Geddes
Founder, AdAlysis
Brad Geddes is the co-founder of AdAlysis, a PPC ad testing and PPC recommendation platform. He’ll be speaking at Hero Conf LA on the new world of audience targeting in paid search.
The New World Of PPC Targeting
As more steps of the customer journey have moved online and with the great shift to mobile, we shouldn’t be stuck in a last click, myopic view of our marketing.
When And How To End Your Ad Tests
Determining which PPC ads are losers and when to end ad tests is where the tricky part of testing comes into play. Learn how to simplify the process.
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